Foxes have humans slung over their shoulders in a new campaign for eos shave creme, a product so soft that even soft things think you’re soft.
The work, created in partnership with AOR Mischief @ No Fixed Address, launches with two spots–directed by Clay Weiner of Biscuit Filmworks–which showcase the weird and wonderful role reversal of people wearing animals for their softness.
In this “Fox” spot, we see our furry friend with a woman draped over him as a stylish–and most importantly very soft–garment.
Dana Buckhorn, associate creative director at Mischief, said, “Eos is known for making your skin super soft, which made us wonder how the world’s softest creatures might feel about that. One minute we’re saying, ‘this is probably too weird, but…’ and the next we’re building a human-sized fox complete with interchangeable eyeballs.”
The campaign, dubbed “Skin So Soft Even Soft Things Think You’re Soft,” will be running through the summer.
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Credits
Client eos Soyoung Kang, chief marketing officer; Carley Caldas, VP brand marketing and media; Demi Ngai, creative director; Kirby Reynolds, sr. brand manger, content & social. Agency Mischief @ No Fixed Address Greg Hahn, co-founder and chief creative officer; Bianca Guimaraes, Kevin Mulroy, partners/executive creative directors; Dana Buckhorn, Tanner Thompson, associate creative directors; Kerry McKibbin, president & partner; Jeff McCrory, head of strategy; Brittany Dow, strategy director; Oliver McAteer, partner & head of development; Will Dempster, EVP production; Danielle Balanov, producer. Production Biscuit Filmworks Clay Weiner, director; Shawn Lacy, partner/managing director; Holly Vega, exec producer; Krista Teague, producer; Sean Moody, head of production; Adam Marsden, DP; Zazu Myers, production designer; Georgia Groom, wardrobe stylist; Cristina Rubiales, hair & makeup artist. Production Service Company OPC Isil Gilderdale, Harland Weiss, Donovan M. Boden, exec producers. Editorial Mackcut Nick Divers, editor; Molly Dollinger, assistant editor; Kayla Robinson, assistant producer; Gina Pagano, producer. VFX Zero VFX Meg Bailey, exec VFX producer; Jack Swanson, VFX producer; Robby Geis, VFX supervisor; Steven Spady, jr. VFX supervisor; Mark L’Heureux, Flame artist; Julia Bellinger, compositing lead. Color Elliot Powell, colorist. Audio Wave Studios Isaac Matus, sound design/mix; Austin Ferreira, mix; Vicky Ferraro, exec producer; Eleni Giannopoulos, producer.
This holiday season, YETI, in partnership with Wieden+Kennedy (W+K) Portland, has launched a film to highlight the unintended consequences of gifting a YETI product to someone you love. “Don’t Get Them a YETI,” is a punchy cautionary tale with a wink, warning those considering gifting a YETI not to, because a world of adventurous highs and lows awaits and it might just be more than they bargained for.
Directed by Daniel Wolfe and Jess Kohl of Love Song, with VO by Oscar- and Grammy-winning singer-songwriter and Yellowstone actor Ryan Bingham, the hero film opens with a YETI Tundra Cooler flying off the back of a truck and tumbling through the mud. This kicks off a kaleidoscopic fever dream of worst-case scenarios in the mind’s eye of the female lead. As she imagines what could unfold, bites to burns to rashes, to wet dogs to never ending slideshows, the witty voiceover rattles off reason after reason why giving a YETI is a terrible idea.
But the truth is, every “disaster” looks kind of amazing. And as the adrenaline builds, so does her resolve. By the end, she commits. This might be the worst idea she’s ever had, but it’s also the best. She’s getting the YETI.
The campaign embraces YETI’s core truth: it’s not just gear, it’s a gateway. A catalyst. And commitment to whatever comes with it. And YETI clearly has no problem beating up their own product in the process. Because they know it’s built to take it. From the mud to the rodeo to the back of a bush plane, these products are made for the ones who go too far—and the loved ones who enable them.
“Don’t Get Them a YETI” flips the holiday script. It’s not just about gift guides and wrapping paper. It’s about understanding what you’re really giving... Read More
