In collaboration with creative agency Fred & Farid Los Angeles, Luxury Stores at Amazon releases its fall brand “Luxury, with a smile” campaign. The fall campaign stars highly fashionable entrepreneurs, tastemakers, and thought-leaders–including Tommy Dorfman, Wisdom Kaye, Devyn Garcia, Irina Shayk, Jamie Xie, and Karen Elson–as they show off their most authentic selves through their luxurious ensembles and playful interactions with each other.
The full campaign, comprising 42 still photos and 14 films, was produced by directors and photographers Cass Bird and Andrew B Myers.
With joyful on-figure photography and films by Bird–including this :30–and product-forward mini sets depicting iconic European cities by Meyers, “Luxury, with a smile” is infused with the diverse personalities and aesthetics of the featured young global creatives.
