Supermodel Kate Upton is cool under fire when her empire is under siege. She calls upon those players brave enough to help her turn the tables and gain retribution via Game of War. Featuring visual effects from Method Studios, this spot was directed by Nathan Price of Park Pictures for agency Untitled Worldwide.
Credits
Visual Effects/Animation: Method Studios, Los Angeles Stephanie Gilgar, exec producer; Michelle Machado, producer; Ben Walsh, VFX supervisor; Brian Burke, CG supervisor; Keith Roberts, animation supervisor; Chris Perkowitz-Colvard, animation lead; Ian Holland, lead Flame; Brian Delmonico, Richard Lambert, Alex Frisch, compositors; Jared Krichevsky, concept; Jak Zaloga, Sergey Kosarev, Tomas Zaveckas, FX; JT Lawrence, Michael Baltazar, light; Chris Sanchez, concept, matte painter; Lersak Bunupuradah, modeling supervisor; Kris Kelly, Cory Cosper, Howie Muzika, Alex Whang, Adam Muratoff, Sung Churl Kim, modeling; Simon Yuen, Migquan Charles Zhou, rig; Stephanie Sweeney, roto/paint supervisor; Crystle Schrecengost, Nick Onstad, Anthony Baptiste, Marvin Jones, Pam Gonzalez, Chris Cortese, roto/paint; Brian Ripley, George Krauter, texture; Fabio Zapata, tracking supervisor; Brittany Montero, tracking coordinator; Charles Searight, David Sudd, Lauren Rogers, Rebecca McKee, tracking. (Toolbox: Flame, Nuke, Maya, VRay, Houdini) Agency: Untitled Worldwide, New York Production: Park Pictures, bicoastal Nathan Price, director
Media Type:Commercial: Television
ScreenWork Categories:Commercial
Screenwork Type:Top Ten Chart
Video Tags:Method StudiosPark Pictures
TBWA\Chiat\Day LA, Director Maggie Carey Bring “So Munch More” To Jack in the Box
In this “So Munch More” campaign spot titled “Engagement,” a young man asks a girl’s father for her hand in marriage. The glitch is that the aspiring groom is so obsessed with Jack in the Box’s Big Smashed Jack burger that he substitutes the word “munch” for much, declaring for example that he is so “munch” in love with the dad’s daughter. The father doesn’t believe what he’s hearing--and an explanation from the nearby Jack Box, fast food’s most unruly CEO/spokesperson, doesn’t help matters. The “So Munch More” campaign is from TBWA\Chiat\Day Los Angeles, with Maggie Carey directing the commercials, including “Engagement,” via production company Caviar. “We felt we’d landed on something special with the phrase ‘So Munch More’ for a few reasons. It’s a description. It’s a promise. It’s a call to action. It’s inherently competitive, which has always been part of Jack’s DNA. And the brand has equity in the word ‘munch,’ with their Munchie Meal and more. We saw an opportunity to elevate ‘munch’ and have it stand for how eating is different at Jack versus the other guys: always joyful, and full of discovery, never boring,” said Jeff O’Keefe, creative director, TBWA\Chiat\Day LA. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/03/17104125/Big-Smashed-Jack-Combo-Engagement-Jack-in-the-Box.mp4"][/video] Read More
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