A napping patriarch isn’t snoring–but rather the sound emanating from him in slumber is “Flight of the Bumblebee” being played through his nostrils.
The tune changes, though, when his young grandson touches the elderly man’s nose, and the tune becomes a jazz riff.
Wayne McClammy of Hungry Man directed for The Martin Agency. Music house was Beacon Street Studios, with sound design from Barking Owl. Audio post was done at Rainmaker Studios.
Client GEICO Agency The Martin Agency, Richmond, Va. Production Hungry Man, bicoastal Wayne McClammy, director; Music Beacon Street Studios, Venice, Calif. Beacon Street, custom score composers; Adrea Lavezzoli, exec producer. “Flight of the Bumblebee,” composed by Nikolai Rimsky-Korsakov APM Music, Hollywood, stock music. Sound Design Barking Owl, West Los Angeles Morgan Johnson, sound designer; Kelly Bayett, creative director; Ashley Benton, producer. Audio Post Ranimaker Studios, Richmond, Va. Jeff McManus, mixer.
Creative agency ROSA PARIS has conceived of this bank ad that doesn’t look like a bank ad for Banque Populaire. The financial institution supports the creation of 200 new businesses every day across France--and that is reflected visually in this commercial with a mesmerizing metaphor of blooming flowers to symbolize the widespread impact of entrepreneurship and local growth.
This ode to flower power was directed by Thomas Calley and produced by Frenzy Paris. Calley’s 2023 film Le Règne Animal (The Animal Kingdom) won five Cesar Awards, underscoring that he’s a custom fit to bring this cinematic-style brand film to life.
“In our rapidly-evolving society, success is no longer just a personal achievement. It has become more collective, more local, and more sustainable. It’s no longer just about numbers or titles; it’s a human adventure that impacts those around us. This film is an anthem to entrepreneurship and a symbolic demonstration of the power an entrepreneur holds: the ability to improve the world around them,” said Jean-Patrick Chiquiar, co-founder, ROSA PARIS.
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