Ram Truck, in partnership with Austin, Texas-based agency GSD&M, created a piece of long-form content, “School Talk,” to be shared across social media beginning on Father’s Day on the brand’s Facebook page. The video shows a father’s relationship with his kids and his thoughts on his family as he conveys them during career day in a classroom. He’s devoted to doing the right thing and believes in making things better. His job description entails a selfless spirit dedicated to making the next generation better.
Gerard de Thame of Great Bowery Films directed the piece which celebrates the love and dedication of all fathers this holiday.
Credits
Client FCA, Ram Truck Olivier Francois, chief marketing officer, FCA; Marissa Hunter, director of brand advertising, FCA US; Jeff Summers, head of Ram Truck Brand Advertising, FCA US. Agency GSD&M, Austin, Texas Jay Russell, chief creative officer; Clay Hudson, group creative director/writer; Jacob Stern, creative director; Laura Busino, director of production; Spencer Gilliam, producer. Production Great Bowery Films Gerard de Thame, director; Fabyan Daw, producer. Editorial Cut+Run Jay Nelson, editor; Bebe Baldwin, producer. Music Marmoset
Violence against women is rooted in gender and relationship models based on control and emotional dependence: this is the starting point for the development of the awareness-raising campaign “Getting Ready,” ideated for Sephora Italia by creative agency LePub and directed by Juul Op den Kamp.
Psychological violence manifests itself through constant and repeated behaviors aimed at controlling and subduing the partner. When we talk about gender-based violence, the focus is often on the physical side. However, not enough is said about the first signs of abusive behavior, especially from a psychological point of view, which are mostly subtle.
The objective of LePub and Sephora Italia’s “Getting Ready” campaign is deliberately simple and direct: to encourage awareness of what are called “Early Signs,” being the first signals of gender-based violence. Taking care of one’s outward appearance, the way one dresses and wears make-up, are powerful means of expressing one’s identity and are often the subject of abusive controlling behavior. Sephora believes in the right of every woman to be able to express herself freely and has once again decided to turn the spotlight on this issue through a campaign with a strong emotional impact.
“The topic addressed in this campaign is a sensitive one, unfortunately of a tragic relevance that cannot leave us indifferent. Signs of violence must be scrupulously observed, properly recognized and promptly interrupted. It starts with a comment, continues with an insult and finally culminates in a concrete act, a dramatic phenomenon that we are forced to read about every day in our newspapers. This is why it is absolutely necessary to act and talk about it: if our message reaches and supports even one... Read More
