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    GO Director Charles Jensen Captures “Ultimate Cuteness” For Big Lots, OKRP

    By SHOOTUpdated:No Comments1614 Views

    Babies and doggies compete in “A Battle for Ultimate Cuteness” in the new web campaign for Big Lots out of O’Keefe Reinhard & Paul (OKRP). The campaign features six short videos that show sweetly cooing infants and adorable canines battling it out for cute bragging rights in competitions of debate, telemarketing, music composition, geography, chess and data entry. While both teams prove utterly useless at the competitions at hand, the high level of cuteness in their feats is irrefutable. 

    In the debate-themed video–titled “Is This Thing On?”–we see what a baby and a pooch can do with a microphone and a podium in front of them.

    Charles Jensen of GO directed the campaign videos.

    Credits

    Client Big Lots Agency O’Keefe Reinhard & Paul (OKRP) Tom O’Keefe, CEO; Scott Mitchell, executive producer; Jen Bills, creative director; Britt Whitaker, designer/art director. Production GO Charles Jensen, director; Gary Rose, managing director; Catherine Finkenstaedt, Adam Bloom, exec producers; Greg Jones, line producer; Desiree Laufasa, production supervisor. Editorial Whiskey & Bananas Mark Jepsen, editor; Scott Mitchell, editorial exec producer.

    ScreenWork Categories:Webisode
    Video Tags:Charles JensenGary RoseGOOKRP



    Burger King and KFC Form A BFF Bond In Comedy Spot Created By Buzzman Paris

    Tuesday, December 10, 2024

    Burger King France and KFC France late last month launched a landmark collaboration, a world-exclusive, with the joint creation of an all-new burger available only in France: the BFF burger (Best Friends Forever). There are a flame-grilled meat version available exclusively at Burger King and a crispy chicken version exclusively at KFC.

    The two brands decided to set aside their rivalry to jointly launch the “BFF burger” in all their restaurants across France (555 for BK, 379 for KFC), available through December 16. This original and exclusive burger features a shared recipe but one major difference: it comes with flame-grilled meat exclusively at Burger King France and crispy chicken exclusively at KFC France.

    Directed by Rick Darge via production company HENRY, this TV spot features War’s classic track “Why Can’t We Be Friends?” as employees from Burger King and KFC are seen singing arm in arm, united in harmony.

    The campaign was imagined and orchestrated by Buzzman, in collaboration with Havas Paris for social media, and media placement handled by Wavemaker and Havas Media.

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