In this Super Bowl commercial for Frito-Lay directed by Tom Kuntz of MJZ for Goodby Silverstein & Partners, the team at Untold Studios created a chorus of singing and breakdancing CGI creatures. From a beat-boxing fox, voiced by Charlie Puth, to a songbird which emerges from the mouth of a crocodile, played by Grammy-winner Megan Thee Stallion, Untold Studios pushed the boundaries for this Big Game ad in which varied creatures discover the captivating flavor of Flamin’ Hot Doritos and Cheetos.
The BAFTA and EMMY-nominated VFX team at Untold, made up of over 45 artists based around the globe, came together to craft the seven characters seen on screen. The entire anatomy of each creature was built from scratch, using state-of-the-art CGI technology over the course of three months.
Credits
Client Frito-Lay Agency Goodby Silverstein & Partners Production MJZ Tom Kuntz, director; Editorial Whitehouse Russell Icke, editor; Joe Carugati, assistant editor; Katrina Kuss, producer; Joanna Manning, exec producer. VFX Untold Studios, London Ben Cronin, creative director; Tom Raynor, VFX supervisor; Alex Kulikov, compositing supervisor; Martino Madeddu, CG supervisor; Tim Van Hussen, animation supervisor; Chloe Dawe, creature supervisor; Mauro Giacomazzo, rigging supervisor; Tomek Zietkiewicz, Sophie Harrison, exec producers. (Toolbox: Maya, ZBrush, Substance, Houdini, Nuke) Color Company 3 Stefan Sonnenfeld, colorist.
Rappers Khuli Chana, Blxckie and 25K team up with Patriot Films director Sam Coleman, who is repped by Ridley Scott Associates (RSA) stateside, to celebrate the power of inspiration for KFC Streetwise and Ogilvy Johannesburg.
Every groundbreaking artist has a story, a moment of inspiration that drives their next wave of creativity. But this doesn’t happen in isolation--original needs to feed original. “There’s a wealth of creative energy bubbling up in the youth of South Africa,” said Coleman. “Everyone is out to try and make a dent in the creative landscape. Inspiration is everywhere you look and all a creative person needs is that spark to go to the next level.”
This 90-second spot features a stellar cast of South African artists riffing off each other, and while KFC Streetwise has long been a mainstay of the country’s youth culture, an authentic approach was critical. Ogilvy turned to Coleman whose experience includes fashion and street culture.
Notable South African creators who appear in the commercial film include Kind Kid toymaker Sanele Qwabe, “Nail Pimp” Nailed Ntswembu, the Island Gals skaters, fashion designer Ruberto Scholtz, visual director Rowan Sakarombe, custom car pimper Ofentse Mphatsoe and metal band Botswana Metalheads. The transitions from one innovator to another were important considerations for Coleman. He explained, “You’re really talking about a ripple effect and how one idea sparks another, so I wanted to create seamless uninterrupted progressions that would evoke that feeling of inspiration and flow.”
KFC’s chief marketing officer Grant Macpherson said, “From a brand perspective, I want to work with directors who have a strong, passionate point of view – someone who brings bold... Read More
