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    Goodby Silverstein & Partners, Director Harold Einstein Elbow Their Way Into Comedy For Xfinity

    By SHOOTUpdated:No Comments4784 Views

    When it comes to catching a must-watch, can’t-miss live event, nothing can ruin the fun like a poor streaming connection. That’s especially true when it comes to a live sporting event. 

    That’s the premise driving the latest campaign from Comcast’s Xfinity and Goodby Silverstein & Partners (GS&P), entitled “Between the Streams.”  Directed by Harold Einstein of Dummy Films, the campaign–which consists of four 15-second spots and one 30-second spot–debuted during the NFL Wild Card Game this past weekend on Peacock. 

    “Live sports only happen once, and we wanted to raise awareness for consumers around the need for having the very best internet streaming connection in a high impact way,” said Todd Arata, SVP of marketing communications at Comcast. “The speed, coverage and reliability of the Xfinity 10G Network is what every fan needs in season and beyond. It’s a network made for the internet streaming of live sports and this fun campaign proves that out memorably.” 

    In each spot, we visit the same group of friends at their NFL watch party, where a glitching moment creates a different opportunity for a partygoer to fill the awkward buffering-induced silence. The scenarios grow more comedically extreme and situationally desperate with every successive installment—pushing the friends to make admissions and expose one another in ways a seamless internet streaming connection may have never forced them to. 

    In this commercial, titled “Fun Facts,” a man shares that it’s impossible to lick your elbow–which a buddy nearby is quick to disprove.

    “It’s such a great opportunity to have this much ‘commercial’ real estate during a live game.” said GS&P executive creative director Jim Elliott. “It allowed us to create the sense of a live episodic featuring an ensemble cast of friends seemingly watching the same live game as everyone else. It becomes a uniquely meta experience of us watching them trying to watch the game but suffering more and more throughout thanks to their inferior internet.”  

    The spots will continue to run in social and online in the coming weeks.  

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    Credits

    Client Comcast Brand Xfinity Agency Goodby Silverstein & Partners Jeff Goody, Rich Silverstein, co-chairmen; Margaret Johnson, chief creative officer; Jim Elliott, executive creative director; Jon Wolanske, creative director; Sean Smith, associate creative director; Jack Woodworth, art director; Matthew Bottkol, copywriter; Bonnie Wan, partner, head of brand strategy; Christine Chen, partner, head of communication strategy; Jim Haight, director of production; Matthew Winks, executive producer; Phoebe Buckley, Vera Kacurova, producers. Production Company Dummy Films Harold Einstein, director; Glynn Speeckaert, DP; Michael Kanter, producer. Editorial Arcade Edit Sean Lagrange, editor; Paulo Miramontes, assistant editor; Crissy DeSimone, exec producer; Wendy Umanzor, producer. Sound Lime Studios Joel Waters, sound designer, audio engineer; Kris Huayta, assistant mixer; Susie Boyajan, exec producer; Cassie Underwood, producer. VFX The Mill Hilary Thomas, managing director/exec producer; Bethan Thomas, VFX producer; Brian Williams, Flame artist. Color Company 3 Tim Masick, colorist; Ryan Moncrief, color producer.

    Genre:Comedy
    Media Type:Commercial: Online
    ScreenWork Categories:Commercial
    Video Tags:Dummy FilmsHarold Einstein



    The Hudson Dusters Direct New Jersey Holiday Film For RWJBarnabas Health From Agency StrawberryFrog

    Monday, December 8, 2025

    This long-form spot for RWJBarnabas Health--directed by The Hudson Dusters of Greenpoint Pictures for ad agency StrawberryFrog--takes us to New Jersey families in the places and moments that matter most during the holidays. As the largest healthcare provider in the state, RWJBarnabas Health aims to show up in the everyday spaces where people already gather.

    Lensed in Nutley, Clifton and Montclair, the film for the “Jersey Spirit” holiday campaign uses a local cast of New Jerseyans to convey authenticity.

    “With this campaign, we wanted to bottle up the spirit of New Jersey during the holidays--the humor, the hustle, the heart,” said Tyler DeAngelo, chief creative officer at StrawberryFrog. “Every story told, from ordering Taylor Ham at a diner to sitting around Nonna’s table for the seven fishes, is a celebration of the traditions that make this state so uniquely vibrant. RWJBarnabas Health plays a central role in helping our communities live those long, connected, meaningful lives. This campaign celebrates that spirit with warmth, nostalgia and just the right amount of Jersey attitude.”

    In a joint statement The Hudson Dusters shared, “The holidays are the best time of the year in the tri-state. From the city decorated to a tee and everyone out in the streets bundled up to Jersey, where they decorate their homes and towns to the nines. The excitement is in the air at businesses, homes and diners. We loved creating an authentic spot for the folks of Jersey, some of the most prideful people in the country, who keep holiday tradition alive in a major way. We wanted the characters to be real. If you live in Jersey, you know them, they’re you, your neighbor, or at the diner down the block from you. We wanted it to be relatable and... Read More

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