Among the latest work in Credit Karma’s “Here’s to progress” campaign out of Goodby Silverstein & Partners is this spot, “Reunion.”
Directed by Rupert Sanders of MJZ, “Reunion” follows a man determined to show up to his reunion in something other than the car he drove in high school, as he uses Credit Karma’s Auto Hub to arrive in style.
Actor Justin Theroux (Maniac, The Leftovers and the future voice of Tramp in Disney’s upcoming remake of classic Lady and the Tramp) is the storyteller in the new TV spot work.
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Credits
Client Credit Karma Agency Goodby Silverstein & Partners, San Francisco Jeff Goodby, Rich Silverstein, co-chairmen; Margaret Johnson, chief creative officer; David Suarez, Danny Gonzalez, executive creative directors; Joshua Hacohen, Dan Triechel, associate creative directors; Tod Puckett, director of broadcast production; Leila Gage, executive producer; Bonnie Wan, director of brand strategy; Kelly Evans-Pfeifer, strategy director; Lucas Goodboody, sr. brand strategist; Joe Krakoff, jr. brand strategist. Production MJZ, bicoastal/international Rupert Sanders, director; Jess Hall, DP; Kate Leahy, exec producer; Adriana Cebada Mora, producer. Editorial Work Editorial LA Stewart Reeves, editor; Marlo Baird, exec producer; Brandee Probasco, producer. VFX The Mill John Shirley, VFX supervisor/creative director; Lisa Ryan, Matthew Dobrez, Dustin Padgett, 2D artists; Bill Lu, 3D artist; Anastasia Von Rahl, exec producer; Valentina Cokonis, VFX producer; Adam Scott, colorist; Liza Kerlin, telecine producer. Music Butter Music+Sound Aaron Kotler, composer; Annick Mayer, exec producer; Stone Irr, producer. Audio Post Lime Studios Sam Casas, mixer; Susie Boyajan, exec producer; Kayla Phungglan, producer.
Indie ad agency TDA Boulder has unveiled “No Nonsense Banking,” its debut campaign for new client First Interstate Bank. The rolling launch runs through the end of the year, and spans across 10 states.
The batch of spots includes this one titled “Every Step,” epitomizing a call to end the nonsense. “Every Step” opens on a couple experiencing life’s biggest moments (marriage proposal, first child, a kid learning to drive, and packing up for college). Each meaningful moment, though, has one odd addition: their banker is actually really there, experiencing those moments with them. The unexpected inclusion calls out the cliché that banks love to be with you every step of the way, even in life’s most intimate moments. The spot lands on the twist: First Interstate isn’t promising to be there for every step; just the ones that matter, with a straight answer and a real person on the other end.
Michael Downing directed via The Sweetshop x Chirp Films.
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