When it comes to education, printing is an invaluable tool in helping children retain and absorb learning materials. In fact, according to a recent HP survey, 82% of parents believe that home printing makes them better home schoolers.*
To spread the message of the benefits of learning with printing, HP is launching “Magic Carpet,” a spot that follows seven-year-old Lily and her dad on a learning adventure, all thanks to the help of their HP printer. The spot begins with Lily looking frustrated as she struggles with her weather homework alone. But when her dad suggests that they print the assignment, suddenly, a whole new world of learning opens up before them, resulting in Lily producing a full-scale weather project that both her and her dad are proud of.
Created by Goodby Silverstein & Partners (GS&P) and directed by Smith & Foulkes at Nexus Studios, this animated film titled “Magic Carpet” illustrates how “printing brings learning to life” by helping on-screen learning become less isolating and more engaging.
“We believe that although screens have greatly aided our lives over the past months, research shows that the tangible aspect of print in conjunction with digital learning offers better results—making schooling more interactive and helping parents play a more active role in their child’s education,” said Matt Edwards, creative director at GS&P.
The film will be accompanied by a wide range of new STEM printable worksheets all available on HP.com, so that children can bring many elements of the spot to life for themselves. The campaign is a feature of HP’s wider educational initiative “Print, Play, & Learn,” a collaboration with dozens of inventive creators, companies and influencers to bring educational and engaging printable resources to kids of all ages.
