Olly Blackburn of Great Guns directed this :60 for BT Mobile which centers on a young family. Beginning in their home, we see the couple and toddler enjoying precious moments before the mother–a nurse–leaves for work. Later, on the bus to the hospital, she receives a video call from her partner. He excitedly turns the camera to their child, capturing the magical moments of her very first steps. The proud mother tearfully encourages her baby girl, who responds to her voice and walks towards the camera.
Titled “First Steps,” the ad ends with the voiceover reminding us to “Be there, for those moments that only happen once.”
Credits
Client BT Mobile Agency AMV BBDO, London Paul Brazier, chief creative officer; Yvonne Chalkley, executive producer; Felicity Bamber, assistant producer. Production Great Guns, London Olly Blackburn, director; Sheridan Thomas, exec producer; Tim Francis, producer; Jaime Feliu Torres, DP; Marie Lana, production designer. Casting Des Hamilton Casting, Kharmel Cochrane Casting Editorial James Demitriou, editor. Color The Mill, London Seamus O’Kane, colorist. Audio Mix Grand Central, London Culum Simpson, mixer. Music Alexandre Desplat, composer.
Rappers Khuli Chana, Blxckie and 25K team up with Patriot Films director Sam Coleman, who is repped by Ridley Scott Associates (RSA) stateside, to celebrate the power of inspiration for KFC Streetwise and Ogilvy Johannesburg.
Every groundbreaking artist has a story, a moment of inspiration that drives their next wave of creativity. But this doesn’t happen in isolation--original needs to feed original. “There’s a wealth of creative energy bubbling up in the youth of South Africa,” said Coleman. “Everyone is out to try and make a dent in the creative landscape. Inspiration is everywhere you look and all a creative person needs is that spark to go to the next level.”
This 90-second spot features a stellar cast of South African artists riffing off each other, and while KFC Streetwise has long been a mainstay of the country’s youth culture, an authentic approach was critical. Ogilvy turned to Coleman whose experience includes fashion and street culture.
Notable South African creators who appear in the commercial film include Kind Kid toymaker Sanele Qwabe, “Nail Pimp” Nailed Ntswembu, the Island Gals skaters, fashion designer Ruberto Scholtz, visual director Rowan Sakarombe, custom car pimper Ofentse Mphatsoe and metal band Botswana Metalheads. The transitions from one innovator to another were important considerations for Coleman. He explained, “You’re really talking about a ripple effect and how one idea sparks another, so I wanted to create seamless uninterrupted progressions that would evoke that feeling of inspiration and flow.”
KFC’s chief marketing officer Grant Macpherson said, “From a brand perspective, I want to work with directors who have a strong, passionate point of view – someone who brings bold... Read More
