Amma Asante of Pulse Films directed this spot from Grey London for client Nokia (HMD Global), the official phone partner for the 25th James Bond film, No Time to Die.
The 007-inspired 90-second spot was filmed against the iconic backdrop of London and stars Lashana Lynch as Agent Nomi. It showcases Agent Nomi using a range of capabilities on her Nokia smartphone to complete her mission. The commercial is part of HMD Global’s largest ever global marketing campaign, showcasing Nokia smartphones as “The Only Gadget You’ll Ever Need.”
Asante said, “I am always drawn to projects that portray women as strong and intellectual–the campaign script was beautifully crafted to present Nomi as a kick-ass agent not afraid of going up against the bad guys and doing it with irreverent humor at the same time.”