Grey London debuts a campaign to launch Vodafone Ireland’s premium TV offering, Vodafone TV PLAY, an all-in-one smart entertainment hub with built-in soundbar and access to leading TV channels, sports and streaming services, all in one place. It enables the whole family to access a premium and personalized entertainment experience.
The campaign features two TV spots directed by Tom Green via production house Stink, including this one titled “Remote,” which shows a genre-hopping family fighting for control before being brought together by powerful entertainment.
David Wigglesworth, executive creative director at Grey London, said, “The launch of Vodafone TV PLAY is a huge moment for the brand, landing them a player in the crowded home entertainment space. To do this with credibility we needed to show up with the same level of cinematic gravitas that audiences expect from their entertainment, but with a twist–the humanity and connection that sits at the heart of the brand’s DNA. We dramatized how Vodafone TV PLAY’s amazing content, sound and picture can bring everyone together, even a family squabbling over the remote on family movie night. Huge thanks to Tom Green and Stink films for doing all the above with aplomb.”
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Credits
Client Vodafone Ireland Agency Grey London David Wigglesworth, executive creative director; Chris Lapham, Aaron McGurk, group creative directors; Ben Lambert, Alex Mawby, sr. creatives; Thomas Bunnell, strategy director; Maxine Hose, head of production; Tash Bedford, sr. producer; Eden Hastings, assistant producer; Jack Pethurst, content producer; Blake Dixon, editor; Liam Thomas, head of design; Felix Townsend, Stefan Klasener, Sarah Burns, Weronika Szklarek, designers; Kit Suman, motion designer; Nigel Miller, artworking; James McNichol, head of creative operations. Production Company Stink Tom Green, director; Blake Powell, exec producer; Sara Norman, producer. Kristof Brandl, DP; Goran Joksimovic, production designer; Benjamin Cooke, stunt coordinator; Aleksandra Babic, service company producer. Editorial Trim James Forbes-Robertson, offline editor; Harry Watts, post producer. Postproduction Electric Theatre Company Luke Morrison, colorist; Alex Kulikov, VFX supervisor; Alasdair Patrick, online producer; Iain Murray, post creative director. Sound Studio Factory Jon Clarke, sound engineer; Ciara Wakley, audio producer. Music Supervision Wake The Town Walter Mair, composer/music arranger
This long-form spot for RWJBarnabas Health--directed by The Hudson Dusters of Greenpoint Pictures for ad agency StrawberryFrog--takes us to New Jersey families in the places and moments that matter most during the holidays. As the largest healthcare provider in the state, RWJBarnabas Health aims to show up in the everyday spaces where people already gather.
Lensed in Nutley, Clifton and Montclair, the film for the “Jersey Spirit” holiday campaign uses a local cast of New Jerseyans to convey authenticity.
“With this campaign, we wanted to bottle up the spirit of New Jersey during the holidays--the humor, the hustle, the heart,” said Tyler DeAngelo, chief creative officer at StrawberryFrog. “Every story told, from ordering Taylor Ham at a diner to sitting around Nonna’s table for the seven fishes, is a celebration of the traditions that make this state so uniquely vibrant. RWJBarnabas Health plays a central role in helping our communities live those long, connected, meaningful lives. This campaign celebrates that spirit with warmth, nostalgia and just the right amount of Jersey attitude.”
In a joint statement The Hudson Dusters shared, “The holidays are the best time of the year in the tri-state. From the city decorated to a tee and everyone out in the streets bundled up to Jersey, where they decorate their homes and towns to the nines. The excitement is in the air at businesses, homes and diners. We loved creating an authentic spot for the folks of Jersey, some of the most prideful people in the country, who keep holiday tradition alive in a major way. We wanted the characters to be real. If you live in Jersey, you know them, they’re you, your neighbor, or at the diner down the block from you. We wanted it to be relatable and... Read More
