Grey London debuts a campaign to launch Vodafone Ireland’s premium TV offering, Vodafone TV PLAY, an all-in-one smart entertainment hub with built-in soundbar and access to leading TV channels, sports and streaming services, all in one place. It enables the whole family to access a premium and personalized entertainment experience.
The campaign features two TV spots directed by Tom Green via production house Stink, including this one titled “Remote,” which shows a genre-hopping family fighting for control before being brought together by powerful entertainment.
David Wigglesworth, executive creative director at Grey London, said, “The launch of Vodafone TV PLAY is a huge moment for the brand, landing them a player in the crowded home entertainment space. To do this with credibility we needed to show up with the same level of cinematic gravitas that audiences expect from their entertainment, but with a twist–the humanity and connection that sits at the heart of the brand’s DNA. We dramatized how Vodafone TV PLAY’s amazing content, sound and picture can bring everyone together, even a family squabbling over the remote on family movie night. Huge thanks to Tom Green and Stink films for doing all the above with aplomb.”
CreditsClient Vodafone Ireland Agency Grey London David Wigglesworth, executive creative director; Chris Lapham, Aaron McGurk, group creative directors; Ben Lambert, Alex Mawby, sr. creatives; Thomas Bunnell, strategy director; Maxine Hose, head of production; Tash Bedford, sr. producer; Eden Hastings, assistant producer; Jack Pethurst, content producer; Blake Dixon, editor; Liam Thomas, head of design; Felix Townsend, Stefan Klasener, Sarah Burns, Weronika Szklarek, designers; Kit Suman, motion designer; Nigel Miller, artworking; James McNichol, head of creative operations. Production Company Stink Tom Green, director; Blake Powell, exec producer; Sara Norman, producer. Kristof Brandl, DP; Goran Joksimovic, production designer; Benjamin Cooke, stunt coordinator; Aleksandra Babic, service company producer. Editorial Trim James Forbes-Robertson, offline editor; Harry Watts, post producer. Postproduction Electric Theatre Company Luke Morrison, colorist; Alex Kulikov, VFX supervisor; Alasdair Patrick, online producer; Iain Murray, post creative director. Sound Studio Factory Jon Clarke, sound engineer; Ciara Wakley, audio producer. Music Supervision Wake The Town Walter Mair, composer/music arranger
Apple, Director Aoife McArdle “Capture” Cinematic Slow-Motion Filmmaking On iPhone 16 Pro
Aptly titled “Capture,” this spot from Apple’s in-house creative ensemble shows the high caliber mobile filmmaking of which the iPhone 16 Pro is capable. Directed by Emmy and DGA Award nominee (for Severance) Aoife McArdle via production company SMUGGLER--and lensed by cinematographer Edu Grau--the commercial captures the iPhone’s ability to record in 4K120fps ProRes and then adjust playback speed after capture in the Photos app to create cinematic slow-motion filmmaking. This breathtaking imagery is showcased in a wide range of circumstances--from epic action to intimate moments.
The tagline: “Hollywood in your pocket.”
Read More