As part of its Stay In The Game campaign, Pringles and Grey London have launched a new activation offering someone the chance to get paid to work in a video game as a non playable character (NPC), billed as a world first opportunity.
The campaign, the latest from Pringles Mind Popping brand platform, has invited applications and will select a candidate to appear as an NPC in Train Sim World–the train simulation game available with Xbox Game Pass–as a Pringles vending machine re-filler with a prize of £20,000 ($24,000+)
To support the launch, Grey London has produced a series of films showing existing NPCs in Train Sim World being less than happy about the fact that a human is going to become an NPC in their game and be paid for it.
In this video, we meet virtual commuter Steve who’s disgruntled in that not being human, his application to enter the competition was rejected. He took his anger out on a Pringles vending machine and as punishment has been left to sit and stew.
Those actual people interested in applying were invited to post a creative video or selfie with a Pringles can explaining why they would be the best Pringles vending machine refiller NPC in under 50 words on Instagram, Twitter or Facebook.
The application process closed on July 6. Fifty applicants will be put on a shortlist, where each will be judged on its creativity, originality, and rationale as to why they will make the best Pringles vending machine refilling NPC.
One successful applicant will then be chosen, and their likeness will be virtually reproduced and 3D modeled, so they appear as themselves in Train Sim World from September this year.
Laura Jordan Bambach, president and chief creative officer of Grey London, said, “Pringles is paying a flesh-and-blood human to do a virtual role – the metaverse just got real. It’s a privilege to work with a client who says yes to these bonkers ideas!”
CreditsClient Kellogg’s/Pringle’s Agency Grey London Javier Campopiano, worldwide chief creative officer; Laura Jordan Bambach, Grey London president & chief creative officer; David Wigglesworth, executive creative director; Christopher Lapham, Aaron McGurk, global group creative directors; Angela Harding, Terry O’Neill, associate creative directors; Raquel Chicourel, chief strategy officer; Nazneen Read, executive producer; Jack Pethurst, India Smith, producers; Tyrone Zall, designer; Ollie Flux, editor; Nigel Miller, artwork. Partners Xbox, console partner; Dovetail Games, game partner.
The Best Work You May Never See: C3P, No Fixed Address Show Us There Are No “Safe Spaces” In Canada When Kids Are Online
Creative agency No Fixed Address has partnered with the Canadian Centre for Child Protection (C3P) to raise awareness about the alarming increase in online child sexual exploitation in Canada. The “Safe Spaces” campaign alerts parents to the fact that nowhere is currently safe for a Canadian child--not their school, not their playground, not even their own bedroom--as soon as they’re online.
This “Safe Spaces” public service film--directed by Amélie Hardy via production company Carton Rouge--features the mothers of six victims of online sexual exploitation, telling their kid’s stories from the same places they assumed their child would be safe. These courageous moms have not only suffered the nightmare of what happened to their children, they’ve suffered under the assumption by many Canadians that it is somehow their fault for not keeping their children safe. This is the preconception the “Safe Spaces” campaign seeks to change. This can happen to anyone. Predators are everywhere online. And they’re targeting everyone. The campaign is urging Canadians to support the federal government’s Online Harms Bill, which would require social media companies to provide meaningful protection to children online.
“These courageous moms chose to share their heartbreaking stories to help Canadians understand why we desperately need legislation to protect our children from dangerous spaces online, just like we do offline,” said Lianna McDonald, executive director of C3P. “This is why we need safety regulations for the platforms kids use every day, as proposed in the Online Harms Bill.”
Alexis Bronstorph, chief creative officer at No Fixed Address, said, “We were blown away by the courage of these moms for sharing their stories.... Read More