Grey New York created this campaign for immunity booster Emergen-C, shifting the mantra from “Emerge YOUR Best” to “Emerge OUR Best” in light of the pandemic and our need to come together.
This spot serves as a love letter to the normalcy we crave and the future we look forward to welcoming. It is part of an initiative whereby Emergen-C will donate funds to Americares, helping the communities that are in most need of aid and giving them the boost they need to emerge their best.
Client Emergen-C Agency Grey NY Hannah Fishman, executive creative director; Jake Knudsen, copywriter; Peter Molnar, art director; Joseph Day, associate director/social media; Harris Flynn, experiential, associate producer; Jason Kahner, president, Global Health & Wellness; Howard Roberts, executive strategy director; Karol Chang, strategy director. Production Townhouse Jeff Stamp, chief content officer; Kevin Grover, Bruce McDonald, VPs/integrated producers; Leland Drake, music producer. Post Gramercy Park Studios Lauren Kulchinsky, managing director; John Dillon, sr. post producer; Victoria Batista, editor.
This spring, Toyota enters into a promotional collaboration with TriStar Pictures’ new family comedy, The Breadwinner starring comedian Nate Bargatze in his first feature film, which arrives in theaters on May 29.
With the Toyota Sienna at the center, and integrations across the Tacoma, Land Cruiser and Camry, the collaboration celebrates modern family dynamics, shared responsibilities and moments that bring people together.
The Breadwinner stars Bargatze as salesman Nate Wilcox and Mandy Moore as his wife, Katie. To Nate and their three children, Katie is the ultimate mom--she manages their comically chaotic household with equal parts efficiency and love, and everything runs perfectly.
But when Katie’s household invention leads to a once-in-a-lifetime deal on Shark Tank and takes her on a prolonged business trip, Nate has to figure out how to keep the house from (literally) falling apart. He and his kids soon learn that while he may not do it like mom, he can figure out how to do it his way. Welcome to the dad era.
Toyota will debut two co-branded spots, “He Gets People” and “He Knows Cups,” grounded in real-life moments and inspired by the film’s comedic tone.
In this commercial, “He Gets People,” audiences follow a family who found a moment of genuine connection with Nate when they visit a Toyota dealership to buy a vehicle and leave with three--a RAV4 GR SPORT, Grand Highlander, and Sienna.
Speck & Gordon directed the spots via production company Furlined for agency Saatchi & Saatchi.
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