This Rube Goldberg-esque domino effect of movements triggered by a rolling Canon lens cap yields assorted unique photo opportunities in this digital video–”Perfect Moments”–created by Grey New York and directed by Jonathan Zames of Big Block for Canon.
These perfectly timed photos include flowers frozen in air, a dog helping to lift a gate and a falling water balloon caught in the perfect moment.
The goal of the overall campaign is to educate consumers to find the perfect images in everyday life while challenging them to step from behind their smartphones and reach for a camera–"the right camera"–that can capture the instantaneous moments that happen every day.
Throughout 2017, Canon will continue to reveal unique tips and tricks via social media infographics, photo challenges and content creators to help empower consumers to “Shoot for Greatness.” From capturing the perfect low-light birthday experience to recreating the water hat by dropping a balloon on a willing participant, these moments are no longer just for the professionals.
