Hiro Murai via production house Ninja directed this curious, charmingly absurd music video to promote the Gillette body hair razor out of Grey New York. The video is all about confidence–reflected in such antics as synchronized swimming by gents who are properly manscaped thanks to Gillette.
Titled “Shave Forth,” the music clip is set to an EDM track created expressly for the project by DJs From Mars and Dr. Lecktroluv.
Editor was Akiko Iwakawa of Cut+Run.
Client Gillette Agency Grey New York Tor Myhren, president and global chief creative officer; Andreas Dahlqvist, New York CCO; Jeff Stamp, Leo Savage, group creative directors; Asan Aslam, Noah Will, creative directors; James McPherson, sr. VP/associate director of film production; Jason Heller, producer; Megan Swan, assistant producer; Josh Rabinowitz, EVP/director of music; Zachary Pollakoff, VP/music producer. Production Ninja Hiro Murai, director; Danielle Hinde, owner/exec producer; Jason Colon, producer. Editorial Cut+Run Akiko Iwakawa, editor; Ellese Jobin, producer; Rana Martin, exec producer; Joe Simons, assistant editor. VFX The Mill Adam Isidore, exec producer; Katie Kolombatovich, producer; Fergus McCall, colorist; Michael Schaeffer, design; Gavin Wellsman, lead Flame; Jamin Clutcher, Ben Kwok, Flame assist. Music/Sound DJs From Mars, Dr. Lektroluv, Morgan Visconti and Gareth Williams, composers. Human, New York Audio Heard City Philip Loeb, mixer
McDonald’s and Leo Burnett are teaming up with a famed British rapper and singer-songwriter to launch a promotion that invites fans across the U.K. and Republic of Ireland to “Order like Stormzy.” The talent partnership between Stormzy, aka Big Mike, and McDonald’s, led and managed by Red Consultancy, involves the reveal and launch of his signature combination: 9 McNuggets, an order of fries, Sprite, Oreo McFlurry and BBQ sauce. The campaign aims to celebrate the universal truth that everyone has their go-to McDonald’s order--even the biggest stars can’t resist.
At the heart of the campaign is this long-form film, directed by Paul Hunter of PRETTYBIRD. The film opens with Stormzy strolling into a McDonald’s, where he casually orders his meal. As the scene unfolds, customers across the U.K.--from families in the drive-thru to hairdressers, knitters, and students--are inspired to order The Stormzy Meal. But there’s a playful twist: as they order, Stormzy’s deep and unmistakable South London accent echoes from their mouths as they, quite literally, “Order like Stormzy.” The film also features a cameo appearance from national treasure Alison Steadman, who reveals The Stormzy Meal as her “favorite meal too,” as well as a roster of emerging British content creators, championed by Stormzy.
Alongside this, high-impact OOH is rolling out nationwide, celebrating Stormzy’s order. The creative will feature candid images of Stormzy eating his meal at a McDonald’s restaurant, shot in full-bleed, black and white photography. Added to this, DOOH will showcase a new visual identity crafted especially for The Stormzy Meal. The visual identity expands to a range of limited-edition merchandise—including branded tumblers, pin badges, and... Read More
