Martin Werner of RESET Content directed this “It’s Gonna Be Great” spot for McCormick & Company’s herbs, spices and seasonings.
Created by Grey New York, this flavorful ad is designed to celebrate everyday cooking moments and inspire confidence in next generation home cooks.
Client McCormick & Company Creative Agency Grey New York John Patroulis, chief creative officer; Jeff Anderson, executive creative director; Kevin Gentile, creative director, art director; Mike Abell, creative director, writer; Justine Feron, group strategy director. Digital Agency Grey Midwest Ray Elfers, group creative director; Jessica Cahill, sr. designer; Brett Barnett, copy director; Chris Lutes, AD technology. Executive Production Townhouse James McPherson, chief production officer; Katy Hill, VP, exec producer; MJ Soler, producer; Leland Drake, music producer. Production Company RESET Martin Werner, director; Paul Gilpin, DP; Dave Morrison, managing director; Deannie O’Neil, Jen Beitler, exec producers; JP Colombo, head of production; Matt Maclennan, line producer. Editorial Rock Paper Scissors Carlos Arias, editor; Eve Kornblum, managing director/EP; Julianne Watson, producer; Ashley Tantillo, assistant editor. Music Future Perfect Victor Magro, composer; Nargis Sheerazie, producer. Sound Design/Mix Sound Lounge Tom Jucarone, sound designer/mixer. Graphics ArtJail Steve Mottershead, creative director; Ross Denner, head of 3D; Tom Cushwa, 3D modeling; Christina Ku, 3D lead/generalist; Ben Elliot, 3D artist; Christoph Schroer, 2D lead; Dayung Jo, compositing; John Skeffington, exec producer; Sue Yee Hubbard, producer. Color Company 3 Sofie Borup, colorist; Alexandra Lubrano, producer.
Indie ad agency TDA Boulder has unveiled “No Nonsense Banking,” its debut campaign for new client First Interstate Bank. The rolling launch runs through the end of the year, and spans across 10 states.
The batch of spots includes this one titled “Every Step,” epitomizing a call to end the nonsense. “Every Step” opens on a couple experiencing life’s biggest moments (marriage proposal, first child, a kid learning to drive, and packing up for college). Each meaningful moment, though, has one odd addition: their banker is actually really there, experiencing those moments with them. The unexpected inclusion calls out the cliché that banks love to be with you every step of the way, even in life’s most intimate moments. The spot lands on the twist: First Interstate isn’t promising to be there for every step; just the ones that matter, with a straight answer and a real person on the other end.
Michael Downing directed via The Sweetshop x Chirp Films.
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