Part of a multi-platform campaign for AARP conceived by Grey New York, two commercials–including this one titled “Disrupt Aging”–feature J. Ivy, a renowned performing spoken word artist, poet and author, whose compelling oratory mirrors contemporary society. In this particular spot, Ivy leads a call to challenge ageist attitudes and stereotypes and join AARP in creating a society in which no one is limited by age.
The ad ends with the rallying cry, “Let’s Take on Today. And Every Day. With AARP. Real Possibilities.”
Michael Williams of Partizan directed both AARP spots.
REGISTRATION REQUIRED to access this page.
Already registered?
LOGIN
Don't have an account?
REGISTER
Registration is FREE and FAST.
The limited access duration has come to an end. (Access was allowed until: 2018-04-04)
Credits
Client AARP Agency Grey New York John Patroulis, chief creative officer; Linda Mummiani, Caitlin Ewing, executive creative director; Jon Sayegh, group creative director; Vincente Jorge, associate creative director/art director; Trent Davidson, associate creative director/copywriter. Production Agency Townhouse James McPherson, head of integrated production; Jennifer Truss, integrated producer; David Steinberg, music producer. Production Partizan Michael Williams, director; Darren Tiernan, DP. Editorial Nomad Jai Shukla, editor. Music/Sound Design Super Exploder Jody Nazzaro Principal Talent J. Ivy
This long-form spot for RWJBarnabas Health--directed by The Hudson Dusters of Greenpoint Pictures for ad agency StrawberryFrog--takes us to New Jersey families in the places and moments that matter most during the holidays. As the largest healthcare provider in the state, RWJBarnabas Health aims to show up in the everyday spaces where people already gather.
Lensed in Nutley, Clifton and Montclair, the film for the “Jersey Spirit” holiday campaign uses a local cast of New Jerseyans to convey authenticity.
“With this campaign, we wanted to bottle up the spirit of New Jersey during the holidays--the humor, the hustle, the heart,” said Tyler DeAngelo, chief creative officer at StrawberryFrog. “Every story told, from ordering Taylor Ham at a diner to sitting around Nonna’s table for the seven fishes, is a celebration of the traditions that make this state so uniquely vibrant. RWJBarnabas Health plays a central role in helping our communities live those long, connected, meaningful lives. This campaign celebrates that spirit with warmth, nostalgia and just the right amount of Jersey attitude.”
In a joint statement The Hudson Dusters shared, “The holidays are the best time of the year in the tri-state. From the city decorated to a tee and everyone out in the streets bundled up to Jersey, where they decorate their homes and towns to the nines. The excitement is in the air at businesses, homes and diners. We loved creating an authentic spot for the folks of Jersey, some of the most prideful people in the country, who keep holiday tradition alive in a major way. We wanted the characters to be real. If you live in Jersey, you know them, they’re you, your neighbor, or at the diner down the block from you. We wanted it to be relatable and... Read More
