Set to run during the 3rd quarter of Super Bowl 50, this PSA follows a text message conversation between two friends. A woman’s obvious reluctance to come to a Super Bowl party at a friend’s house, after missing other social occasions, coupled with her silence when questioned about her well-being, raises concern for her safety. Te recognizable iOS typing indicator thought bubble icon is used, symbolically, to point out one of the many signs of domestic violence, her inability to talk about an abusive relationship.
The spot ends by calling on viewers to “TEXT ‘NO MORE’ TO 94543.” For a limited time beyond Super Bowl 50, people who opt into the text program will receive action-oriented messages educating them on common signs of abuse and steps they can take to help victims of domestic violence and/or sexual assault. The texts will also reinforce the message that “you don’t need to be an expert to get involved; you just need to be a friend.”
Titled “Text Talk,” this PSA was created by Grey New York and produced by Brand New School. The NFL donated its airtime for the spot as well as production costs.
CreditsClient NO MORE Agency Grey New York Andreas Dahlqvist, chief creative officer; Leo Savage, Jeff Stamp, executive creative directors; Joe Mongognia, group creative director; Evan Benedetto, creative director. Production Brand New School Jonathan Notaro, executive creative director; Devin Brook, managing partner; Jeffrey Welk, art director; Angela Bac, designer; Jim Forster, lead 2D animator; Julie Shevach, head of production. Johnna MacArthur, producer. Audio One Thousand Birds Andrew Tracy, sound design/mix; Calvin Pia, sound design.
OMC, Director Andreas Nilsson Trade “Youth” For Skittles
Teaming with creative agency partner OMC, consisting of DDB Chicago and Critical Mass, Skittles rolled out a campaign to playfully spotlight what is often dubbed “Gen Z’s commitment paralysis” by asking them to commit to their love for the brand in the most extreme ways possible. Case in point is this spot titled “Youth,” directed by Andreas Nilsson of Biscuit Filmworks. The film introduces us to a grandson who willingly gives up his youth to his grandma in exchange for her delicious fruity Skittles. It’s a unique and twisted take on commitment that perfectly embodies the Skittles brand. Colin Selikow, chief creative officer, DDB Chicago, said, “We’re thrilled to create another iteration of our ‘Verb the Rainbow. Taste the Rainbow’ platform, bringing a new way to connect with Gen Z in the absurd fashion Skittles is famous for. Our latest film “Youth” brings a classic Skittles vibe to a new generation of fans, giving them the most nonsensical way to commit to the brand.” Read More