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    Groove Guild Gets In Rhythm For Jamaica Bobsled Foundation

    By SHOOTUpdated:No Comments10587 Views

    The Jamaica Bobsled Foundation (JBF) has released “Run The Track, It’s Bobsled Time,” an officially sanctioned team song to raise funds and awareness to benefit the ultimate underdogs–the athletes who compete in the sport of bobsledding and skeleton in the Winter Olympics for the country of Jamaica. The dance hall pop anthem is available globally on all download and streaming services just in time for the 2018 Winter Olympic Games in Pyeongyang, which coincides with the 30th anniversary of the original Jamaica Bobsled team’s Olympic run and the 25th anniversary of the iconic film “Cool Runnings.” 

    Debuting in tandem with the track is this music video, proceeds of both going toward benefiting JBF.  Teaming with JBF to create the track and companion video was music supervision company Groove Guild. The video features Jamaican dance hall crew Ravers Clavers who choreographed and performed a new dance called the Bobsled Slide. Christopher Lynch of MISTER LYNCH directed the music video, which was lensed by DP Justin Jaro.

    The dance hall pop anthem was written and produced by roots-reggae master Sidney Mills (Steel Pulse) and producer/songwriter Jon Notar (Blondie, No I.D.), with additional producing credits going to Paul Riggio and Al Risi from Groove
    Guild. “Run The Track, It’s Bobsled Time” features percussion by reggae legend Larry McDonald (Bob Marley and the Wailers, Lee “Scratch” Perry). Lead vocals are by Mills and include rousing callouts inviting all to come together and support Team Jamaica.

    “The track is an infectious blend of dance hall, reggae and pop that creates an undeniable, dance floor friendly groove,” added Groove Guild’s Al Risi. “The creation of the signature Bobsled Slide dance gives the team’s global fan base yet another opportunity to support this perennial cultural phenomenon, and to ‘Nice Up’ the dance.”

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    Credits

    Client Jamaica Bobsled Foundation Devon Harris, chairman; Damian Loth, consultant (Media In Motion); Ryan C. Garton, consultant (Asbury Marketing). Agency Groove Guild Al Risi, music supervisor/executive producer; Paul Riggio, creative director/executive producer; John Vanhala (Crossfade Partners), marketing & sales strategy. Music Groove Guild Sidney Mills, composer, arranger, producer, engineer, vocals, organ, synthesizer; Jon Notar, composer, arranger, producer, engineer, synthesizer, piano; Larry McDonald, percussion, congas, bongos, tambourine, shaker; Paul Riggio, producer, bass, engineer, arranger, producer; Al Risi, producer; Karl Wright, drums; Kevin Batchelor, trumpet; Gerald Johnson, tenor saxophone; Buford Sullivan, trombone; Makeisha McTaggart, vocals, background vocals; Jamie Siegel, mixing engineer. Audio Mastering Sterling Sound Joe LaPorta, mastering. Production (music video) MISTER LYNCH Christopher Lynch, director; Justin Jaro, DP, editor, colorist; Jennifer Fistere, producer; Ravers Clavers, choreographer; Al Risi, exec producer; Tanya Seeman, wardrobe. Special Thanks: Tower Isle Patties, Drews Avenue Primary and Infant School (and all their beautiful children), Spry Training

    Genre:Music
    Media Type:Music Video
    ScreenWork Categories:Music Video
    Video Tags:Al RisiChristopher LynchGroove GuildPaul Riggio



    Father-Daughter Farming Duo’s Story Is At Center Of Lay’s Super Bowl Spot Directed By Taika Waititi

    Thursday, February 5, 2026

    Fresh off Lay’s 2025 beloved Super Bowl spot, “The Little Farmer,” and a global brand refresh, comes a brand-new commercial airing in the first half of the big game on Feb. 8.

    Titled “Last Harvest,” the new emotionally driven ad follows a father-daughter potato farming duo as they pass down generations of potato harvesting knowledge, showcasing a true legacy in the agriculture community. Academy Award winner (Jojo Rabbit) Taika Waititi directed “Last Harvest” via production house Hungry Man for agencies Highdive and Frito-Lay in-house shop D3. Waititi brought his signature storytelling style to this year’s Lay’s ad, just as he did with “The Little Farmer.”

    Set against a moving rendition of “Somewhere Only We Know” (originally recorded by English rock band Keane), “Last Harvest” weaves through heartfelt flashbacks, shining a light on the family-owned farms behind many of Lay’s potato chips.

    “Last Harvest” was inspired by Neumiller Farms in Illinois, a family farm that Lay’s parent PepsiCo has worked with for decades. It’s a third-generation potato and vegetable farm now run by father and daughter team Tom Neumiller and Katie Floming, who grow 3,500 acres of potatoes annually. Their farm plays a vital role in the Lay’s story, with Tom now guiding Katie as she prepares to lead the farm’s next chapter.

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