Airing during the second quarter of the Super Bowl, Avocados From Mexico’s “GuacWorld” unites a chosen few in a perfect world full of everything they’ve ever wanted in an idyllic paradise. But, it doesn’t take much for this ideal society to start unraveling once its celebrated leader is met with a world-defining question: “where are the chips?!”
Turns out the chips are outside the cordoned off world, triggering havoc in utopia.
David Shane and Michael Clancy directed via O Positive for agency GSD&M, Austin, Texas.
CreditsClient Avocados From Mexico Agency GSD&M, Austin, Texas Jay Russell, chief creative officer; Tom Hamling ,Tim Eger, group creative directors; Barrett Michael, Leigh Browne, associate creative directors/copy; Greg Wyatt, Jon Williamson, associate creative directors/art directors; Jack Epsteen, director of production. Production O Positive David Shane, Michael Clancy, directors; Marc Laliberte-Else, DP; Ralph Laucella, Marc Grill, exec producers; Ken Licata, producer. Editorial Arcade Edit Nick Rondeau, editor; Dean Miyahira, assistant editor; Damian Stevens, managing partner; Crissy DeSimone, exec producer; Kirsten Thon-Webb, head of production; Alexa Atkin, producer. Online/VFX Timber Jonah Hall, creative director/partner/VFX set supervisor; Kevin Lau, creative director/partner; Sabrina Elizondo, exec producer; Brian Shneider, Flame artist; Brandon Harden, Brack Hightchew, Erik Rojas, Flame assist; Kevin Lau, Jon Lorenz, Zach Carnes, James Kim, design; Jeff Willette, Jon Lorenz, Brandon Lester, Erik Zimmermann, CG; Michael Loney, Mark Robben, Cris Kong, Daniel Svaboe, Nuke artists; Miles Kinghorn, colorist; Jillian Lynes, James Reid, producers; Michelle Cashllo, production coordinator. Music/Sound Design Robot Repair Kael Alden, music; Doug Darnell, sound design. Audio Post Eleven Jeff Payne, mixer; Jordan Meltzer, Andrew Smith assistant mixers; Melissa Elston, exec producer; Maddee Bonniot, producer.
Director Gary Freedman, adam&eveDDB Bring The Power Of Lloyds’ Banking App To A Daddy-and-Daughter Day
U.K. retail and commercial financial services provider Lloyds has launched its biggest-ever multi-channel campaign celebrating its refreshed and rebranded mobile banking app. The fully integrated campaign, created in partnership with creative agency adam&eveDDB, global brand consultancy Wolff Olins and media agency Zenith, brings together more than 500 different assets across the app, campaign executions, activations and digital strategy spanning AV, audio, outdoor, social, digital, influencer and gaming channels.
Part of the campaign is this “Daddy Daughter” :60 in which a father and daughter enjoy a day together--with papa using his credit card via the Lloyds app to pay for most everything his little girl desires, from an ice cream cone to a boat ride, costume apparel, a helium balloon, a movie and popcorn. It all adds up and that appears a bit concerning to dad as they enter a toy store together. It all changes, though, when he’s about to purchase a large stuffed animal and suddenly the charge card on his app is declined. The awkward moment melts away when the girl says that’s all right, dad, and she skips out of the store.
His smartphone then reveals a smart feature on his Lloyds app--being able to freeze and unfreeze your card in an instant. He unfreezes his credit card once they’ve left the store.
Directed by Gary Freedman via production company MJZ, the charmingly humorous spot reflects the gist of the overall “The Power to do it all” campaign that’s designed to show how Lloyds’ revitalized mobile banking app puts the power of finance in people’s hands--for everyday banking and beyond.
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