Airing during the second quarter of the Super Bowl, Avocados From Mexico’s “GuacWorld” unites a chosen few in a perfect world full of everything they’ve ever wanted in an idyllic paradise. But, it doesn’t take much for this ideal society to start unraveling once its celebrated leader is met with a world-defining question: “where are the chips?!”
Turns out the chips are outside the cordoned off world, triggering havoc in utopia.
David Shane and Michael Clancy directed via O Positive for agency GSD&M, Austin, Texas.
Credits
Client Avocados From Mexico Agency GSD&M, Austin, Texas Jay Russell, chief creative officer; Tom Hamling ,Tim Eger, group creative directors; Barrett Michael, Leigh Browne, associate creative directors/copy; Greg Wyatt, Jon Williamson, associate creative directors/art directors; Jack Epsteen, director of production. Production O Positive David Shane, Michael Clancy, directors; Marc Laliberte-Else, DP; Ralph Laucella, Marc Grill, exec producers; Ken Licata, producer. Editorial Arcade Edit Nick Rondeau, editor; Dean Miyahira, assistant editor; Damian Stevens, managing partner; Crissy DeSimone, exec producer; Kirsten Thon-Webb, head of production; Alexa Atkin, producer. Online/VFX Timber Jonah Hall, creative director/partner/VFX set supervisor; Kevin Lau, creative director/partner; Sabrina Elizondo, exec producer; Brian Shneider, Flame artist; Brandon Harden, Brack Hightchew, Erik Rojas, Flame assist; Kevin Lau, Jon Lorenz, Zach Carnes, James Kim, design; Jeff Willette, Jon Lorenz, Brandon Lester, Erik Zimmermann, CG; Michael Loney, Mark Robben, Cris Kong, Daniel Svaboe, Nuke artists; Miles Kinghorn, colorist; Jillian Lynes, James Reid, producers; Michelle Cashllo, production coordinator. Music/Sound Design Robot Repair Kael Alden, music; Doug Darnell, sound design. Audio Post Eleven Jeff Payne, mixer; Jordan Meltzer, Andrew Smith assistant mixers; Melissa Elston, exec producer; Maddee Bonniot, producer.
This short film--for King Faisal Specialist Hospital & Research from Publicis Middle East and Dejavu Dubai, written and directed by Tahaab Rais (of Publicis and Dejavu)--tells the stories of seemingly disconnected strangers around the world, living their lives, but remaining connected by something unexpected.
A young man hiking to the peak of a mountain in the snow.
A little girl honing her rugby skills.
A single mother enjoying time in the kitchen messing about with her two kids.
A pianist performing at a café once again
A dad telling a bedtime story to his kid.
A young graduate capturing a key milestone moment in life with his parents.
An old man enjoying his time feeding birds in a park.
A mother, whose eyesight is in question, winds up seeing her toddler for the first time ever.
What connects all these slices of life? (Spoiler alert: you may want to view the film before going on reading this description).
The moments of life--mundane, joyous, revelatory--are made possible by organ donation.
And in each scene witnessing these moments is the organ donor, proving that: “We live on through what we give.”
Dearly departed organ donors live with us through their generosity and live-saving (heart) or live-enhancing (eyes) gifts.
“Strangers” encompasses the truth that there are strangers who impact our lives in ways that make us feel alive, but also, in ways that make them feel alive to all of us and their loved ones.
Adding to the significance of this film’s message is that it’s from Saudi Arabia where organ donation is misperceived to be prohibited by religion. However, religions in the region and elsewhere encourage saving lives--and organ donation is a... Read More
