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    Home » GS&P, Director Alice Brooks, “Wicked: For Good” Star Jeff Goldblum Bring The Magic Of Oz Home With Xfinity

    GS&P, Director Alice Brooks, “Wicked: For Good” Star Jeff Goldblum Bring The Magic Of Oz Home With Xfinity

    By SHOOTTuesday, November 4, 2025No Comments690 Views
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    Comcast’s Xfinity has released a short film starring Jeff Goldblum as The Wizard from Universal Pictures’ record-shattering blockbuster Wicked, in anticipation of the epic conclusion to the global cinematic phenomenon, Wicked: For Good, which arrives in theaters November 21. As part of Xfinity’s new “Imagine That” brand platform, the spot brings to life the Xfinity product suite and the magic that happens when everything works together seamlessly–from the smartest and most reliable WiFi with Xfinity Gateway, to powerful smart home connectivity, to gigabit speeds on mobile, and more.

    The new ad, which features cameos by Goldblum’s wife and their two children, follows Goldblum as he leaves the premiere of Universal Pictures’ Wicked: For Good. The spot–viewed through the imagination of a child–shows how Xfinity powers magical experiences in the home, from bringing together simple, everyday tasks to powering moving entertainment experiences, Xfinity is the platform that does it all. Fans will delight in the many special nods to the film, and should keep an eye out for Wicked choreographer, Christopher Scott, who also makes an appearance in the short film.

    The short film was directed by Alice Brooks, cinematographer for the Wicked films. Production company on the short was Superprime. Batu Sener, a composer of additional score and arrangements for Wicked: For Good, worked on the short film’s music score, which will delight Wicked fans with notes from the anthem “Defying Gravity.” Universal Pictures and Framestore graphic design teams created the magic pink and green sparkle effects, and the costume team worked with Xfinity to bring Goldblum’s authentic costume from the movies to the spot, adding a touch of Wicked magic to a spot brought to life by the dynamic teams across Comcast NBCUniversal. The new “Imagine That” creative platform was developed in partnership with Goodby Silverstein & Partners (GS&P).

    Xfinity customers can find the full short film, a behind-the-scenes video, and more Wicked: For Good content on their Xfinity entertainment device by simply saying “Wicked: For Good” into their voice remote. Movie fans will also see a 60-second version of the spot in theaters across the country.

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    Credits

    Client Comcast, NBCUniversal Brand Xfinity Agency Goodby Silverstein & Partners Pete Harvey, executive creative director; Brett Shea, associate creative director–copywriter; Ross Fischer, associate creative director–art; Alan Stout, director of strategy and innovation; Taylor Yada, sr. communication strategist; Emma Cotter, jr. communication strategist. Production Agency Xfinity Creative Ashley Henderson, VP, content production; Amy Wertheimer, head of content production; Ali Schippers, executive producer. Production Company Superprime Alice Brooks, director; Rebecca Skinner, managing director/exec producer; Michelle Ross, managing director; Jeff McDougall, sr. exec producer; Matt Sanders, head of production; James Graves, producer. Editorial Work Editorial Luke Haigh, editor; Paul Erickson, assistant editor; Ryan Meredith, producer; Gabrielle Page, head of production Drew Rissman, exec producer; Marlo Baird, managing director. VFX Framestore Aron Hjartarson, executive creative director, shoot supervisor; Jordan Carroll, head of CG; Brian Creasey, CG supervisor; CK Lu, CG modeling; Christopher McCabe, Meg Pangiochi, CG rigging; Marco Marenghi, Taylor Hodgson-Scott, CG animation Richard Shallcross CG lighting supervisor; CK Lu, Wenjie Wu, Kevin Baker, Kaho Horiuchi, Ching Tien, CG lighting/lookdev; Aidan Merryman, Adam Thompson, Edward Twiss, Alec Iselin, Clarissa Pena, CG FX; Saabir Pinkney, CG CFX; Sean Dollins, CG tracking; Rebecca Teichner, jr. layout TD; Chris Beers, head of 2D; Jesus Yapor, compositing supervisor; Tim Crabtree, Chris Halstead, Chris Grocock, Yachan Yuan, Vasco Cerqueira, Evan Langley, Carlos Adarraga Gomez, Attilio Bonelli, Nuke compositors; Glen Teel, Amanda Harris, Flame finishing; Antara Ghosh, designer & AE animator; Jacob Sadowsky, Dustin Indrebo, Heiro editors; Cat Pavitt, head of production; Brittney Walker, exec producer; Susan Harris, sr. producer; Chloe Edwards, Cydney Wong, associate producers. Music AIR Studios London Batu Sener, composer; London Voices, choir; Isobel Griffiths Ltd., orchestra contractor; Ben Parry, choirmaster and choir contractor; Gavin Greenaway, conductor; John Prestage, recording engineer; John Michael Caldwell, mixing engineer; Mark Graham, orchestration and music prep; Leo Nicholson, session librarian. Sound Design & Mix Lime Studios Joel Waters, sound design and audio engineer; Susie Boyajan, exec producer; Cassie Underwood, producer; Kris Huayta, assistant engineer.

    Genre:Entertainment
    Media Type:Film: Short
    Video Tags:Alice BrooksFramestoreGoodby Silverstein & PartnersSuperprimeWicked: For Good



    Serena Williams, LePub, Dolsten & Co. Put Old U.S. Open Tickets Back In Play Courtside

    Thursday, August 6, 2026

    Heineken® is bringing a new approach to fan connection this summer. Whether it be music, movies or sport--only the biggest fans keep their old tickets as mementos. Now, Heineken is bringing 23-time Grand Slam champion and Heineken 0.0 Global Ambassador Serena Williams’ biggest fans together by re-activating her past tickets for this year’s U.S. Open. As an extension of Heineken’s “Fans Have More Friends” campaign and in partnership with the tennis icon, Second Serve Tickets revives tickets from any of Williams’ past U.S. Open tournaments for a chance to score a seat in the exclusive Heineken Suite at Arthur Ashe Stadium at the 2026 US Open. Fans at the 2026 U.S. Open can also purchase limited-edition Heineken 0.0 cans inspired by the ticket designs from Serena Williams’ six US Open championship wins, available exclusively at the 2026 US Open starting Monday, August 24 (while supplies last) alongside the full Heineken portfolio. Simon Dolsten of Dolsten & Co. directed this hero spot--from creative agency LePub New York--which meshes live action and animation with Williams in the starring role. Read More

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