Register

    GS&P, Director Alice Brooks, “Wicked: For Good” Star Jeff Goldblum Bring The Magic Of Oz Home With Xfinity

    By SHOOTNo Comments114 Views

    Comcast’s Xfinity has released a short film starring Jeff Goldblum as The Wizard from Universal Pictures’ record-shattering blockbuster Wicked, in anticipation of the epic conclusion to the global cinematic phenomenon, Wicked: For Good, which arrives in theaters November 21. As part of Xfinity’s new “Imagine That” brand platform, the spot brings to life the Xfinity product suite and the magic that happens when everything works together seamlessly–from the smartest and most reliable WiFi with Xfinity Gateway, to powerful smart home connectivity, to gigabit speeds on mobile, and more.

    The new ad, which features cameos by Goldblum’s wife and their two children, follows Goldblum as he leaves the premiere of Universal Pictures’ Wicked: For Good. The spot–viewed through the imagination of a child–shows how Xfinity powers magical experiences in the home, from bringing together simple, everyday tasks to powering moving entertainment experiences, Xfinity is the platform that does it all. Fans will delight in the many special nods to the film, and should keep an eye out for Wicked choreographer, Christopher Scott, who also makes an appearance in the short film.

    The short film was directed by Alice Brooks, cinematographer for the Wicked films. Production company on the short was Superprime. Batu Sener, a composer of additional score and arrangements for Wicked: For Good, worked on the short film’s music score, which will delight Wicked fans with notes from the anthem “Defying Gravity.” Universal Pictures and Framestore graphic design teams created the magic pink and green sparkle effects, and the costume team worked with Xfinity to bring Goldblum’s authentic costume from the movies to the spot, adding a touch of Wicked magic to a spot brought to life by the dynamic teams across Comcast NBCUniversal. The new “Imagine That” creative platform was developed in partnership with Goodby Silverstein & Partners (GS&P).

    Xfinity customers can find the full short film, a behind-the-scenes video, and more Wicked: For Good content on their Xfinity entertainment device by simply saying “Wicked: For Good” into their voice remote. Movie fans will also see a 60-second version of the spot in theaters across the country.

    REGISTRATION REQUIRED to access this page.

    Already registered? LOGIN
    Don't have an account? REGISTER

    Registration is FREE and FAST.

    The limited access duration has come to an end. (Access was allowed until: 2025-11-06)
    Credits

    Client Comcast, NBCUniversal Brand Xfinity Agency Goodby Silverstein & Partners Pete Harvey, executive creative director; Brett Shea, associate creative director–copywriter; Ross Fischer, associate creative director–art; Alan Stout, director of strategy and innovation; Taylor Yada, sr. communication strategist; Emma Cotter, jr. communication strategist. Production Agency Xfinity Creative Ashley Henderson, VP, content production; Amy Wertheimer, head of content production; Ali Schippers, executive producer. Production Company Superprime Alice Brooks, director; Rebecca Skinner, managing director/exec producer; Michelle Ross, managing director; Jeff McDougall, sr. exec producer; Matt Sanders, head of production; James Graves, producer. Editorial Work Editorial Luke Haigh, editor; Paul Erickson, assistant editor; Ryan Meredith, producer; Gabrielle Page, head of production Drew Rissman, exec producer; Marlo Baird, managing director. VFX Framestore Aron Hjartarson, executive creative director, shoot supervisor; Jordan Carroll, head of CG; Brian Creasey, CG supervisor; CK Lu, CG modeling; Christopher McCabe, Meg Pangiochi, CG rigging; Marco Marenghi, Taylor Hodgson-Scott, CG animation Richard Shallcross CG lighting supervisor; CK Lu, Wenjie Wu, Kevin Baker, Kaho Horiuchi, Ching Tien, CG lighting/lookdev; Aidan Merryman, Adam Thompson, Edward Twiss, Alec Iselin, Clarissa Pena, CG FX; Saabir Pinkney, CG CFX; Sean Dollins, CG tracking; Rebecca Teichner, jr. layout TD; Chris Beers, head of 2D; Jesus Yapor, compositing supervisor; Tim Crabtree, Chris Halstead, Chris Grocock, Yachan Yuan, Vasco Cerqueira, Evan Langley, Carlos Adarraga Gomez, Attilio Bonelli, Nuke compositors; Glen Teel, Amanda Harris, Flame finishing; Antara Ghosh, designer & AE animator; Jacob Sadowsky, Dustin Indrebo, Heiro editors; Cat Pavitt, head of production; Brittney Walker, exec producer; Susan Harris, sr. producer; Chloe Edwards, Cydney Wong, associate producers. Music AIR Studios London Batu Sener, composer; London Voices, choir; Isobel Griffiths Ltd., orchestra contractor; Ben Parry, choirmaster and choir contractor; Gavin Greenaway, conductor; John Prestage, recording engineer; John Michael Caldwell, mixing engineer; Mark Graham, orchestration and music prep; Leo Nicholson, session librarian. Sound Design & Mix Lime Studios Joel Waters, sound design and audio engineer; Susie Boyajan, exec producer; Cassie Underwood, producer; Kris Huayta, assistant engineer.

    Genre:Entertainment
    Media Type:Film: Short
    Video Tags:Alice BrooksFramestoreGoodby Silverstein & PartnersSuperprimeWicked: For Good



    W+K Portland, Directors Daniel Wolfe and Jess Kohl Team On Tongue-In-Cheek Not YETI Campaign Spot

    Monday, November 17, 2025

    This holiday season, YETI, in partnership with Wieden+Kennedy (W+K) Portland, has launched a film to highlight the unintended consequences of gifting a YETI product to someone you love. “Don’t Get Them a YETI,” is a punchy cautionary tale with a wink, warning those considering gifting a YETI not to, because a world of adventurous highs and lows awaits and it might just be more than they bargained for.

    Directed by Daniel Wolfe and Jess Kohl of Love Song, with VO by Oscar- and Grammy-winning singer-songwriter and Yellowstone actor Ryan Bingham, the hero film opens with a YETI Tundra Cooler flying off the back of a truck and tumbling through the mud. This kicks off a kaleidoscopic fever dream of worst-case scenarios in the mind’s eye of the female lead. As she imagines what could unfold, bites to burns to rashes, to wet dogs to never ending slideshows, the witty voiceover rattles off reason after reason why giving a YETI is a terrible idea.

    But the truth is, every “disaster” looks kind of amazing. And as the adrenaline builds, so does her resolve. By the end, she commits. This might be the worst idea she’s ever had, but it’s also the best. She’s getting the YETI.

    The campaign embraces YETI’s core truth: it’s not just gear, it’s a gateway. A catalyst. And commitment to whatever comes with it. And YETI clearly has no problem beating up their own product in the process. Because they know it’s built to take it. From the mud to the rodeo to the back of a bush plane, these products are made for the ones who go too far—and the loved ones who enable them.

    “Don’t Get Them a YETI” flips the holiday script. It’s not just about gift guides and wrapping paper. It’s about understanding what you’re really giving... Read More

    MySHOOT Profiles


    Add A Comment