In this spot we see beautiful, CGI, mechanical butterflies made from individual components of the all-new Ford Focus Active hatching out of chrysalis to come together in a stunning kaleidoscope to form the new vehicle. The ad uses the butterflies to symbolize the beauty that can emerge from change.
The Ford UK commercial was directed by Steve Cope at 2AM Films for agency GTB UK. Visual effects house on the job was Electric Theatre Collective.
Neil Scholes, VFX supervisor at Electric, said: “It was a blast working on this new Ford film. The director, Steve Cope, wanted to enjoy the mechanical nature of these butterflies, and to see all the different car materials from red glass to white metallic paint. The challenge was keeping the animation playful and realistic but also making sure all the different tones and colors combined correctly whilst forming the car. We’re really happy with the end result.”
CreditsClient Ford UK/Ford Focus Active Agency GTB Paul Yull, Adrian Birkinshaw, executive creative directors; Ash Prentice, James Child, creatives; Romila Sanassy, Aaron Clark, producers. Production 2AM Films Steve Cope, director; Nick Crabb, managing director/exec producer; Chris Cable, producer. VFX Electric Theatre Collective, London Jon Purton, producer; Neil Scholes, VFX supervisor/3D lead; Tobin Brett, FX lead; Iain Murray, 2D lead; Alex Prod’Homme, Christian Block, Alex Grey, Aitor Arroyo, Daniel Manning, 2D artists; Gareth Bell, Thanos Topouzis, Ryan Maddox, Patrick Krafft Conor Ryan, Nicolas Lebas, Max Johnson, Stephane Renaldi, Quentin Dubois, Tom Di Stasio, Thanos Kousis, Eddy Martinez, Nick Turner, Kristopher Gropatsakis, 3D artists; Luke Morrison, colorist (Toolbox: Flame, Nuke, Maya, Houdini)
The Best Work You May Never See: C3P, No Fixed Address Show Us There Are No “Safe Spaces” In Canada When Kids Are Online
Creative agency No Fixed Address has partnered with the Canadian Centre for Child Protection (C3P) to raise awareness about the alarming increase in online child sexual exploitation in Canada. The “Safe Spaces” campaign alerts parents to the fact that nowhere is currently safe for a Canadian child--not their school, not their playground, not even their own bedroom--as soon as they’re online.
This “Safe Spaces” public service film--directed by Amélie Hardy via production company Carton Rouge--features the mothers of six victims of online sexual exploitation, telling their kid’s stories from the same places they assumed their child would be safe. These courageous moms have not only suffered the nightmare of what happened to their children, they’ve suffered under the assumption by many Canadians that it is somehow their fault for not keeping their children safe. This is the preconception the “Safe Spaces” campaign seeks to change. This can happen to anyone. Predators are everywhere online. And they’re targeting everyone. The campaign is urging Canadians to support the federal government’s Online Harms Bill, which would require social media companies to provide meaningful protection to children online.
“These courageous moms chose to share their heartbreaking stories to help Canadians understand why we desperately need legislation to protect our children from dangerous spaces online, just like we do offline,” said Lianna McDonald, executive director of C3P. “This is why we need safety regulations for the platforms kids use every day, as proposed in the Online Harms Bill.”
Alexis Bronstorph, chief creative officer at No Fixed Address, said, “We were blown away by the courage of these moms for sharing their stories.... Read More