In this spot we see beautiful, CGI, mechanical butterflies made from individual components of the all-new Ford Focus Active hatching out of chrysalis to come together in a stunning kaleidoscope to form the new vehicle. The ad uses the butterflies to symbolize the beauty that can emerge from change.
The Ford UK commercial was directed by Steve Cope at 2AM Films for agency GTB UK. Visual effects house on the job was Electric Theatre Collective.
Neil Scholes, VFX supervisor at Electric, said: “It was a blast working on this new Ford film. The director, Steve Cope, wanted to enjoy the mechanical nature of these butterflies, and to see all the different car materials from red glass to white metallic paint. The challenge was keeping the animation playful and realistic but also making sure all the different tones and colors combined correctly whilst forming the car. We’re really happy with the end result.”
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Credits
Client Ford UK/Ford Focus Active Agency GTB Paul Yull, Adrian Birkinshaw, executive creative directors; Ash Prentice, James Child, creatives; Romila Sanassy, Aaron Clark, producers. Production 2AM Films Steve Cope, director; Nick Crabb, managing director/exec producer; Chris Cable, producer. VFX Electric Theatre Collective, London Jon Purton, producer; Neil Scholes, VFX supervisor/3D lead; Tobin Brett, FX lead; Iain Murray, 2D lead; Alex Prod’Homme, Christian Block, Alex Grey, Aitor Arroyo, Daniel Manning, 2D artists; Gareth Bell, Thanos Topouzis, Ryan Maddox, Patrick Krafft Conor Ryan, Nicolas Lebas, Max Johnson, Stephane Renaldi, Quentin Dubois, Tom Di Stasio, Thanos Kousis, Eddy Martinez, Nick Turner, Kristopher Gropatsakis, 3D artists; Luke Morrison, colorist (Toolbox: Flame, Nuke, Maya, Houdini)
As part of Pringles®’ ongoing “Once You Pop, The Pop Don’t Stop” campaign that is designed to reach a new era of Gen Z snackers, this new “Pringlelina” ad----directed by Thomas Ormonde of ProdCo for BBDO New York--delivers the brand’s signature unexpected humor, showing that opening a can of Pringles can unlock a world of delicious possibilities, including your next love story. In the commercial, a young man takes love into his own hands--literally--by building his dream partner crisp by crisp. What starts as a craving quickly turns into a full-blown romance, proving that sometimes your crush is more of a crunch.
This long-form version of the spot, a :60, is running on YouTube.
Dan Kelly, executive creative director, BBDO New York, said, “Everyone finds love a little differently. Some people swipe. Some people stack. “Building a salty soulmate out of crisps hit a chord with Pringles fans, and now the snacking love story continues.”
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