In anticipation of pubs and bars reopening indoors across the UK in less than a week’s time, Guinness is launching an advertising campaign featuring the classic song “Always On My Mind,” celebrating the moment that pubs and bars up and down the country can fully welcome back punters after months of waiting.
The inspiration for the campaign, #LooksLikeGuinness, is that all too common experience of us seeing something we miss everywhere we look. The advertisement that broke on Thursday (5/13) opens with a series of black and white objects–socks on a washing line, a white cat napping on a black compost bin–before revealing the ultimate black and white object that has been on our minds: a pint of Guinness, in a pub, with our mates.
The latest campaign follows a £30M support pledge from Guinness to U.K. pub and hospitality businesses during the past year through its Raising the Bar program. Guinness has helped over 25,000 pubs to date and delivered over 30,000 PPE kits across the U.K. The brand also announced a £1 million pledge to support bartenders when the pandemic first hit, showcasing its commitment to supporting the industry.
Chris Balmond of Outsider directed for AMV BBDO London.
CreditsClient Diageo/Guinness Agency AMV BBDO London Alex Grieve, chief creative officer; Nadja Lossgott, Nicholas Hulley, executive creative directors/creative directors; Jack Watts, James Cambridge, creative team; Polly Lowles, Michelle Walton, producer. Production Company Outsider Chris Balmond, director; Eoin McLoughlin, DP; Paul McPadden, producer.
CarMax, The Martin Agency, Director Ulf Johansson Take Us To Car Dealership Run By Beetlejuice
CarMax, the used car retailer known for promoting “the way car buying should be,” understands that sometimes the best way to appreciate doing things the right way is by showcasing the wrong way. In collaboration with the Beetlejuice Beetlejuice team--which is elated given that the movie topped this weekend’s North American box office--CarMax is taking a playful approach to show what car buying shouldn’t be. Showing a family’s nightmarish car-buying experience by turning a character from the movie into possibly the most devious car salesman ever, the campaign, titled “BeetleMax: The Way Car Buying Shouldn’t Be,” humorously illustrates what to avoid when purchasing a car, highlighting CarMax’s commitment to providing a trustworthy and enjoyable car-buying experience for the whole family.
The campaign, concepted by The Martin Agency and directed by Ulf Johansson via Smith and Jones Films--includes this hero spot depicting a car dealership, Beetlemax, run by Beetlejuice himself.
“Beetlejuice is among Warner Bros. most beloved franchises and continues to be sought out by audiences of all ages. Theatrical partnerships with brands like CarMax and their BeetleMax campaign are exciting because they allow us to extend the cinematic world for moviegoers and offer an enhanced entertainment experience. We are thrilled to be partnering with CarMax in such an innovative and immersive way for Beetlejuice, Beetlejuice,” said Dana Nussbaum, EVP of worldwide marketing for Warner Bros. Pictures.
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