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    Home » Guinness, AMV BBDO, Director Johnny Kelly Bring The Perfect Pour Home With “Dancing Can”

    Guinness, AMV BBDO, Director Johnny Kelly Bring The Perfect Pour Home With “Dancing Can”

    By SHOOTThursday, October 24, 2024No Comments908 Views
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    Guinness is inviting more people to experience the joy and communion of a perfect pint at home with its new campaign, “Dancing Can,” a modern nod to the beloved 1994 “Dancing Man” ad. This latest campaign highlights how the Guinness Nitrosurge device puts the power of a perfect pour directly into consumers’ hands. Launched in Great Britain last year, the pocket-sized device uses ultrasonic technology to create the iconic surge with perfectly formed nitrogen bubbles delivering satisfyingly smooth Guinness every time, everywhere.

    Developed in partnership with AMV BBDO, “Dancing Can” uses a stop-motion twist to capture the ritual of pouring a perfect pint of Guinness, featuring a ‘dancing’ Nitrosurge can and device. The device is activated by clipping it onto the top of a Guinness Nitrosurge can, before pushing the button and pouring. The resulting pour is unmistakably Guinness, with its iconic dark liquid and creamy domed head.

    This 30-second hero film, directed by Johnny Kelly and produced by BAFTA-winning Nexus Studios, is a blend of live-action and stop-motion techniques. Set to the lively “Guaglione” track by Perez Prado, just as in the 1994 ad, the spot celebrates the quality and cheer of enjoying the perfect pour at home while highlighting the charm and innovation of the product.

    In a joint statement, Anzhela Hayrabedyan and Luca Grosso, the AMV BBDO creative team behind the work, shared, “Whether it’s a person or a can, 30 years later, the excitement and joy of watching the liquid settle into the perfect pint of Guinness still rings true. The unique charm and craft of stop-frame animation was the answer to bring this emotion to life.”

    Director Kelly said, “The original ‘Dancing Man’ video is one of my all-time favorite pieces of advertising, so it was a complete pleasure and terror to dance in its footprints. But I think our animator answered that conclusively. Our Guinness Can has moves I could only dream of.”

    The campaign will run across Great Britain on TV, online, and social platforms in various formats.

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    Credits

    Client Diageo Brand Guinness Agency AMV BBDO Nicholas Hulley, Nadja Lossgott, chief creative officers/creative directors; Anzhela Hayrabedyan, Luca Grosso, creative team; Nick Godden, Kieran O’Malley, production team; Frankie Leeks, motion design team. Production Company Nexus Studios Johnny Kelly, director; Jason Bartholomew, exec producer; Rebecca Archer, producer; Tyler Antin, production manager; Melanie Climent, art director; Andrea Zantiras, editor. Production Company Yamination Studios Drew Roper, 1st AD & art director; Juliet Carmen Teksnes, prdouction manager/MD; Tim Allen, lead animator; Tom Edgar, animator; Sai Smith, DOP. Postproduction/VFX Coffee & TV Leo Costa, VFX supervisor. Sound/Audio Post Wave Studios.

    Genre:Demo/Sizzle Reel
    Media Type:Commercial: Television
    Video Tags:AMV BBDOJohnny KellyNexus Studios



    Top Spot of the Week: Director Daniel Warwick’s Short Film “Ritornerai” Is Like A Painting That’s Subject To Interpretation

    Thursday, August 13, 2026

    Daniel Warwick directed and teamed with producer Jakob Rühle to conceive of and develop this short film titled Ritornerai (Italian for “you will return”).

    “Three days before an actual commercial shoot, my producer [Rühle] and I realized that we had a camera, a location, an actor, a pair of Lederhosen and a few beers to brainstorm,” Warwick said. “Suddenly my producer yelled ‘Objectophelia’ and the idea was born.”

    Known for his big and bonkers, epic visual storytelling, Warwick’s Ritornerai--albeit more meditative than some of his other work--does not disappoint. It is a wholly original and offbeat story with an exquisite scenic backdrop that leaves plenty of room for interpretation.

    Filmed in the Italian Dolomites, Ritornerai features a man in Lederhosen who appears from behind a bush and enters a Grand Hotel where he begins to touch the beautiful haptics and textures of the whole place. Seemingly overtaken by objectophelia, we observe him enjoying the sensory experience deeply and emotionally. He enters the big ballroom and sits by the piano where he utters the film’s only line, “Ritornerai.” He approaches a giant painting of a landscape and eventually we discover that he is actually in the painting.

    “Ritornerai has inspired many different interpretations,” said Warwick. “People let their minds wander a bit. Love it or hate it, I really like that it doesn’t want anything from you. For that reason, maybe it’s a little more artful because people can take away whatever they want.”

    The production company on Ritornerai was Zauberberg Productions. Director Warwick is handled by production house O Positive for commercial representation in North... Read More

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