The Ad Council is expanding its “Love, Your Mind” Playbook initiative with a new face on its all-star athlete roster: Two-time Olympic gymnast Jordan Chiles who stars in this PSA which offers fans a look into how she cares for her mind. Daniel Navetta directed via production company BYT.NYC.
Jordan highlights the positive impact music has on her mental health, both on and off the mat. One of Jordan’s favorite artists, Victoria Monét, supplies the backing track to the PSA with the uplifting “The Greatest” that reflects how the gymnast stays grounded and focused.
The “Love, Your Mind” Playbook initiative is an ongoing effort to unite the world of sports to empower fans to take care of their minds.
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Credits
Client The Ad Council Heidi Arthur, chief campaign & program officer; Nick Sugai, SVP, campaigns & programs; Jenn Walters, VP, campaigns & programs; Trevor Lin, sr. campaign director; Conor Toomey, campaign manager; Brandy Ocampo-Andrews, assistant campaign manager; Paula Veale, chief marketing & communications officer; Ellyn Fisher, SVP, marketing & communications; Margaret Files, VP, marketing & communications; Vanja Pantic, director, marketing & communications; Linnea Lipson, manager, marketing & communications; Sophie Aschiem, assistant manager, marketing & communications; Elena Havas Taylor, sr. director, Creators for Good, Alex Teman, sr. manager, creators for good; Jess Hall, assistant manager, creators for good; DJ Perera, chief media officer; Catherine Chao, VP, strategy & evaluation; Morgan Debnam, sr. manager, insights & analytics. Production Company BYT.NYC Daniel Navetta, director; Chelsea Greenwood, exec producer; Steve Cozzarelli, head of production; Jake Carl Magee, DP; James Lieu, producer. Postproduction BYT.NYC Gabe Darling, editor; Cameron Leventen, post producer. VFX SMV Video Dylan Hageman, colorist. Sound/Mix SMV Video
Indie ad agency TDA Boulder has unveiled “No Nonsense Banking,” its debut campaign for new client First Interstate Bank. The rolling launch runs through the end of the year, and spans across 10 states.
The batch of spots includes this one titled “Every Step,” epitomizing a call to end the nonsense. “Every Step” opens on a couple experiencing life’s biggest moments (marriage proposal, first child, a kid learning to drive, and packing up for college). Each meaningful moment, though, has one odd addition: their banker is actually really there, experiencing those moments with them. The unexpected inclusion calls out the cliché that banks love to be with you every step of the way, even in life’s most intimate moments. The spot lands on the twist: First Interstate isn’t promising to be there for every step; just the ones that matter, with a straight answer and a real person on the other end.
Michael Downing directed via The Sweetshop x Chirp Films.
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