This spot shows us several boys making a shambles of a gas station convenience store, wreaking havoc on the icy slurpee-type machine, engaging in food fights and the like. All the while their unknowing mom is outside pumping gas into the car.
By contrast, another mom drives down the highway in her TDI Clean Diesel Volkswagen Passat with her boys as obedient passengers. A slogan then relates, “Stop less, go more,” meaning the chaotic pit stops at service stations can be reduced with a clean diesel-powered VW which doesn’t have to fuel up nearly as often as a gasoline-powered vehicle.
Hank Perlman of Hungry Man directed for Deutsch LA with post/visual effects from Arsenal FX.
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Credits
Client Volkswagen of America Agency Deutsch LA Pete Favat, chief creative officer, North America; Todd Riddle, executive VP/executive creative director; Heath Pochucha, sr. VP/group creative director; Paul Oberlin, VP, creative director; Vic Palumbo, partner, director of integrated production; Erik Press, VP, executive integrated producer; Kaitlin Moore, integrated producer; Alex Saevitz, associate integrated producer; Dave Rocco, music director; Colin Drummond, chief strategic officer. Production Hungry Man Hank Perlman, director; Nancy Hacohen, executive producer; Dan Duffy, exec producer/head of sales; Caleb Dewart, line producer. Editorial Spot Welders Haines Hall, editor; Oliver Hecks, assistant editor; David Glean, managing partner; Victoria Guenier, executive producer, director of development; Carolina Sanborn, exec producer; Evan Hunningham, producer. Post Apache Steve Rodriguez, sr. colorist; LaRue Anderson, exec producer, managing director; Caitlin Forrest, producer. Post/VFX Arsenal FX Ashley Hydrick, exec producer; Pravina Sippy, sr. producer; Matt Motal, lead Flame artist; Jeff Aquino, Flame artist. Music Licensed/Composed Music Track: “Mammas Don’t Let Your Babies Grow Up to Be Cowboys” Performed by Waylon Jennings and Willie Nelson Composed by Ed Bruce and Patsy Bruce Courtesy of Sony Music Entertainment By arrangement with Sony ATV Music Publishing. Audio Post Lime Studios Mark Meyuhas, mixer; Matt Miller, assistant mixer; Susie Boyajan, exec producer.
Apple released a new iteration of its Goalie Masks Made on iPad campaign--this time teaming up with National Hockey League (NHL) goaltender Sam Montembeault to create the goalie masks that young hockey players dream of wearing. NHL mask artists deployed iPad Pro and Apple Pencil Pro to design the dream masks in time for Canada’s marquee youth hockey event, the Quebec International Pee-Week Hockey Tournament.
It’s a tournament which gives youngsters the opportunity to not only gain high visibility for their talents but also to compete on a huge rink in a professional arena before a large crowd.
In this short film--directed by Jason Van Bruggen of production company Suneeva for agency TBWA\Media Arts Lab, Canada--among the young aspiring goalies we meet is a girl who wants the mask of a lioness, inspired by how she strives to protect her teammates, akin to guarding her cubs. Several young goalies in this film, including her, end up getting their dream masks.
[video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2026/03/12144344/Made-on-iPad-Pee-Wee-Goalie-Masks.mp4"][/video] Read More
