The Coca-Cola Company teamed with the International Olympic Committee (IOC) to unveil an all-new song collaboration, “Hello World,” aimed at inspiring everyday greatness among athletes and fans around the world not only for Paris 2024, but for future Games.
Hannah Lux Davis directed the music video via production house London Alley. She worked with OneRepublic frontman Ryan Tedder, Grammy Award-winning Gwen Stefani and songwriter/performer Anderson .Paak on the video. Tedder wrote and produced the song, teaming with .Paak on the lyrics.
The music video features a dozen of Paris 2024 Team Coca-Cola athletes.
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Credits
Client Olympics, Coca-Cola, Sony Music, Interscope Records, Universal Music Group, Aftermath Records, Warner Chappell Publishing Agency Universal Music Group For Brands David Tomlinson, Jessica Nguyen-Phuong, Taylor Patchen, Spencer Wolfgang, Richard Yaffa, agency team. Production Company London Alley Hannah Lux Davis, director; Brandon Bonfiglio, Andrew Lerios, Luga Podesta, Matthew Kauth, Sandy Haddad, exec producers; Lisa Arianna, producer; Victoria Pierce, bidding producer; Mike Bell, 1st AD; Par Ekberg, DP. Editorial Uppercut Sean Fazende, editor. VFX Digital Axis Color Grade Company 3 Sean Coleman, colorist. Special FX Runs With ScissorsFX
Volkswagen’s latest South American launch is now taking a starring role in Money Heist, Wednesday, Cobra Kai, The Witcher, and the film Persuasion, in the spot “Arrivals,” created by AlmapBBDO and co-produced with Netflix’s creative team.
This partnership between Volkswagen Brazil and Netflix, the first in Latin America to incorporate several of the platform’s narratives in a single advertising campaign, is a blockbuster production shot entirely in Brazil. The SUVW Tera becomes a character in its own right and is transported into multiple shows and a film in the campaign, with scenes shot 100% in accordance with the authenticity of the Netflix universe, placing Volkswagen’s latest hit at the heart of these epic productions.
“The Volkswagen Tera is arriving in the role it was meant to play: a star of great stories,” said Livia Kinoshita, director of marketing for Volkswagen Brazil and SAM. “And to connect the most important launch in Volkswagen Brazil’s recent history with millions of people across all sorts of worlds and audiences, in an utterly refreshing, authentic, and surprising way, we struck a groundbreaking partnership with Netflix in the platform’s first multi-story campaign in Latin America. ‘Arrivals’ features the SUVW Tera as the star of Money Heist, Wednesday, Cobra Kai, The Witcher, and Persuasion. We used an innovative fusion of real life, fiction, and entertainment to introduce the Tera, a car that’s an irresistible invitation for anyone looking for incredible stories in shows, on the streets, and in their life.”
Directed by the team of Kid Burro (Andre H. Saito and Cesar Nery) via MyMama Entertainment, the “Arrivals” spot celebrates the Tera as Volkswagen’s... Read More
