The Coca-Cola Company teamed with the International Olympic Committee (IOC) to unveil an all-new song collaboration, “Hello World,” aimed at inspiring everyday greatness among athletes and fans around the world not only for Paris 2024, but for future Games.
Hannah Lux Davis directed the music video via production house London Alley. She worked with OneRepublic frontman Ryan Tedder, Grammy Award-winning Gwen Stefani and songwriter/performer Anderson .Paak on the video. Tedder wrote and produced the song, teaming with .Paak on the lyrics.
The music video features a dozen of Paris 2024 Team Coca-Cola athletes.
CreditsClient Olympics, Coca-Cola, Sony Music, Interscope Records, Universal Music Group, Aftermath Records, Warner Chappell Publishing Agency Universal Music Group For Brands David Tomlinson, Jessica Nguyen-Phuong, Taylor Patchen, Spencer Wolfgang, Richard Yaffa, agency team. Production Company London Alley Hannah Lux Davis, director; Brandon Bonfiglio, Andrew Lerios, Luga Podesta, Matthew Kauth, Sandy Haddad, exec producers; Lisa Arianna, producer; Victoria Pierce, bidding producer; Mike Bell, 1st AD; Par Ekberg, DP. Editorial Uppercut Sean Fazende, editor. VFX Digital Axis Color Grade Company 3 Sean Coleman, colorist. Special FX Runs With ScissorsFX
Filmmaker Natalie Johns Creates Spec Gun Violence Prevention PSA
Her social media feed is filled with frustration and “prayers” for families torn apart by yet another mass shooting as filmmaker Natalie Johns is engaged in the morning ritual of negotiating school attendance with her 4½-year-old. Between laughing and arguing with their daughter, the Johns think deeply about the prospect of waking up without her--deeply enough to feel an inch of what it might be like to lose her--a feeling profound enough inspire her most personal commitment to date as a filmmaker.
“Gun violence should not be a normalized part of life in America,” she noted. “I felt it was worth putting my whole heart on the line to deliver this message.”
The director invited her long-time collaborator and cinematographer, Bill Kirstein (Mean Girls, Happyend), to capture their family’s experience over several mornings in a spec PSA. She wanted to capture her own joy and truth as a parent with a view to inspiring action from the deepest love she has known.
On the third day of filming, Johns received an email from their daughter’s preschool notifying parents of a lockdown that had occurred due to a gunman outside the school. The children, aged 2-5, were gathered in a small bathroom for an hour, singing songs with their teachers while the man was apprehended by law enforcement. This was the family’s first narrow escape from tragedy.
“The coincidence of filming this PSA and experiencing my family’s first lockdown was both shocking and surreal. I simply could not wrap my head around it,” said director Johns.
Even more terrifying for Johns was discussing the incident with other parents who had already experienced several lockdowns with their older children. This reality is all too common and far too... Read More