Men’s grooming brand Harry’s reintroduces itself with a brand campaign out of Zulu Alpha Kilo New York which includes this “Rugged Man of Mystery” spot which takes a guy on an imagined journey which will result in his becoming a rugged man of mystery. It’s a wild adventure with twists and turns, perils and close calls–all of which Harry’s has nothing to do with ultimately. The fact is that Harry’s won’t get you to be a man of mystique and intrigue. But its grooming products will give you a close shave instead of getting you in a dangerous predicament that’s a proverbial close shave. And as an honest brand, Harry’s get you well groomed, which gives you a “Man, That Feels Good” experience.
This tongue-in-cheek long-form commercial was directed by Elliott Power of production house Love Song.
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Credits
Client Harry’s Agency Zulu Alpha Kilo New York Tim Gordon, chief creative officer; Emily Garvey, head of strategy; Dan Cummings, creative director, copywriter; Vic Bath, creative director, art director; Lizzie Cox, art director; Tilden Lincoln, copywriter; Jenny Vivar, designer; Temma Shoaf, executive producer; Ian McCartney, integrated producer; Spencer MacEachern, group strategy director; Khalied Bashri, sr. strategist. Production Company Love Song Elliott Power, director; Kelly Bayett, managing partner; Jessica Wylie, exec producer; Paige Kauffman, head of production; Alexandra Michaels, production manager; Charlyne Liquito, 1st AD; Harry Wheeler, DP; Jan Houllevigue, set designer; Samuel Hergibo, art director. Service Company SHOTINMARS Julien Manunta, Matthieu Berenguer, exec producers. Editorial Arcade Edit Geoff Hounsell, editor; Sila Soyer, managing partner/exec producer; Fanny Cruz, exec producer; Julie Zivic, post producer; Grace Novak, assistant editor. Postproduction/VFX Stray Carl Norton, creative director & VFX shoot supervisor; Dan Williams, VFX shoot supervisor; Hugo Saunders, 2D lead; Giacomo Verri, Emre Aypar, compositors; Clare Melia, exec producer; Dale Amanda Heron, Bethaney Phillips, VFX producers. Postproduction Zulubot Sarah Dayus, director of postproduction & operations; Andrew Martin, lead interactive artist. Color Ethos Studio Dante Pasquinelli, colorist; Nat Tereshchenko, producer; Annie Carter, Alexandra Makarenko, color assists; Natasha Sattler, head of production; Eliana Carranza-Pitcher, managing director/exec producer; James Drew, founder/exec producer. Music Curation Miink, composer; Connie Edwards, Sunny Kapoor, music supervisors. Sound Barking Owl Gus Koven, sound designer; Mikayla Petersen, mixer; Ashley Benton, exec producer; Jenna Pangilinan, producer; Carol Dunn, managing director. Casting Agency Sound & Fury.
This long-form spot for RWJBarnabas Health--directed by The Hudson Dusters of Greenpoint Pictures for ad agency StrawberryFrog--takes us to New Jersey families in the places and moments that matter most during the holidays. As the largest healthcare provider in the state, RWJBarnabas Health aims to show up in the everyday spaces where people already gather.
Lensed in Nutley, Clifton and Montclair, the film for the “Jersey Spirit” holiday campaign uses a local cast of New Jerseyans to convey authenticity.
“With this campaign, we wanted to bottle up the spirit of New Jersey during the holidays--the humor, the hustle, the heart,” said Tyler DeAngelo, chief creative officer at StrawberryFrog. “Every story told, from ordering Taylor Ham at a diner to sitting around Nonna’s table for the seven fishes, is a celebration of the traditions that make this state so uniquely vibrant. RWJBarnabas Health plays a central role in helping our communities live those long, connected, meaningful lives. This campaign celebrates that spirit with warmth, nostalgia and just the right amount of Jersey attitude.”
In a joint statement The Hudson Dusters shared, “The holidays are the best time of the year in the tri-state. From the city decorated to a tee and everyone out in the streets bundled up to Jersey, where they decorate their homes and towns to the nines. The excitement is in the air at businesses, homes and diners. We loved creating an authentic spot for the folks of Jersey, some of the most prideful people in the country, who keep holiday tradition alive in a major way. We wanted the characters to be real. If you live in Jersey, you know them, they’re you, your neighbor, or at the diner down the block from you. We wanted it to be relatable and... Read More
