Venables Bell + Partners’ “Always On” campaign for Audi of America includes this spot, “Previous Owner,” directed by Sam Pilling of Pulse Films.
“Previous Owner” offers up a distinct Audi take on the current pandemic-fueled luxury housing boom, with a twist on the haunted house genre. A young couple shopping for a new home are willing to overlook some serious red flags when they discover the impressive RS Q8 parked in the garage and learn that the house “comes with everything you see.”
This campaign additionally marks the launch of the new voice of Audi for all marketing efforts in the U.S., actress Nkeki Obi-Melekwe.
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Credits
Client Audi of America Agency Venables Bell + Partners Paul Venables, founder, chairman; Will McGinness, partner, executive creative director; Matt Miller, Matt Keats, creative directors; Allie Nordstrom, Elliot Nordstrom, associate creative directors; Lachlan Palmer Hubbard, sr. art director; Jake Reilly, sr. copywriter; Hilary Coate, director of integrated production; Melanie Fedunok, executive producer; Zach Zutler, producer; Mike Riley, group strategy director; Cody Levin, strategy director; Gabi Levi, sr. strategist. Production Pulse Films Sam Pilling, director; Davud Karbassioun, global president of commercials; Hillary Rogers, managing director/exec producer; Nick Fuller, head of production; Adriana Debada Mora, producer; Pat Scola, DP; Chris Jones, production designer; Jennifer Johnson, costume designer. Editorial Exile Shane Reid, editor; Ersin Dogruer, assistant editor; CL Kumpata, exec producer; Jennifer Locke, head of production; Michael Miller, sr. producer. VFX, Color Grade & Finish Blacksmith Gavin Miljkovich, shoot supervisor; Iwan Zwarts, lead compositor; Mikey Pehanich, colorist; Ashley Goodwin, VFX producer; Charlotte Arnold, exec producer. Sound Design Gus Koven, sound designer. Audio Post Matt Keith, mixer; Brad Beasley, assistant mixer.
As part of Pringles®’ ongoing “Once You Pop, The Pop Don’t Stop” campaign that is designed to reach a new era of Gen Z snackers, this new “Pringlelina” ad----directed by Thomas Ormonde of ProdCo for BBDO New York--delivers the brand’s signature unexpected humor, showing that opening a can of Pringles can unlock a world of delicious possibilities, including your next love story. In the commercial, a young man takes love into his own hands--literally--by building his dream partner crisp by crisp. What starts as a craving quickly turns into a full-blown romance, proving that sometimes your crush is more of a crunch.
This long-form version of the spot, a :60, is running on YouTube.
Dan Kelly, executive creative director, BBDO New York, said, “Everyone finds love a little differently. Some people swipe. Some people stack. “Building a salty soulmate out of crisps hit a chord with Pringles fans, and now the snacking love story continues.”
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