Havas New York has launched a campaign for Air Wick® called “One Square Foot,” which reflects the brand’s commitment to restore and protect nature.
“One Square Foot” celebrates the partnership between Air Wick Scented Oils and World Wildlife Fund, which will reseed 1 billion square-feet of native wildflowers and grassland habitats in the Northern Great Plains over the next three years and encourage consumers to give back to nature by inspiring them to plant one square foot of wildflowers native to their local community.
This national spot directed by Catherine Prowse of Blinkink for Havas NY celebrates how small actions can make a big difference in our world in an incredibly unique way. Stop motion artists contributed to the piece, using hundreds of thousands of micro shots to create the story of preserving wildflowers. Each scene consists of miniature props and puppets that were hand crafted from environmentally friendly materials, natural based paints and recycled paper to tell a story.
The creatures featured were reflective of the actual wildlife that inhabits Northern Great Plains. Some of London’s top puppeteers worked for over 200 hours on set design, 150 hours of paper folding, 100 hours of stop-motion cinematography and 25 puppets to bring the spot to life.
This campaign help will restore and protect the Northern Great Plains, one of the last remaining regions that still retains much of its original plant and animal life, protects clean water and air, stores carbon, and is home to communities who depend on its health for their livelihoods.
CreditsClient Air Wick Agency Havas New York Dan Lucey, chief creative officer; Tim Maleeny, president & chief strategy officer; Pam Kim, executive creative director; E Slody, creative director, copy; Jon Randazzo, creative director, art; Richard Douek, associate creative director, copy; Fernando Mattei, associate creative director, art; Joyce Roughley, executive broadcast producer; Charles Williams, jr. producer; Alexis DeMontaigu, head of strategic planning; Jessica Joseph, strategy director. Production Blinkink Catherine Prowse, director; Gareth Owen, producer; Bart Yates, exec producer; Jamie Harris, editor; Simon Jacobs, DP; Adeena Grubb, puppet modeler; Alice Simonato, set dresser; Natalie Jones, Megan Hursthouse, Mara Frampton, Tina Luo, modelmakers; Stephen Warne, Andy Biddle, Tim Allen, animators. Set Build Button London Damian Pajak, Rohan Wadham, head of sets; Steve Simmmonds, set builder. VFX TeamDigital VFX, Pineapple VFX Ltd. Connor Coolbear, colorist. Music/Sound Beacon Street Studios Andrew Feltenstein, John Nau, composers; Lindsey Lerman, music producer; Rommel Molina, sound designer/mix engineer; Kate Vadnais, sound design/mix sr. producer. Concept Artist Jordan Bruner Voiceover Jessica Kaliban
We Are Pi Rolls Out Trailer For Nike-Backed Feature On Athletes With Olympic and Paralympic Dreams
Amsterdam-based creative agency We Are Pi debuted the trailer for Crois Pas Qu’on Dort (Don’t Think We’re Sleeping in English), an inspiring feature-length story of three young French athletes in the lead-up to the Paris 2024 Olympics and Paralympics. The 90-minute French language film, which was developed and produced by We Are Pi with the support of Nike, will premiere in mid January 2025 followed by a release in theaters at the end of January. It follows three protagonists from Paris and its suburbs: Charles-Antoine, a runner with an intellectual disability who won Gold at the Tokyo Paralympics and is competing in this year’s Paralympics; and Leyna and Maysane, French twin sisters and heirs to their Laotian-Algerian family’s very own taekwondo dynasty who are coached by their father and dream of competing in taekwondo at Paris 2024. The athletes were followed by a film crew over the course of five years, recording how their stories, their lives and their sporting achievements unfold over time. The film combines the rawness and intimacy of their everyday lives with the audacity of their sporting dreams, with their stories culminating at the Paris 2024 Olympic and Paralympics. Crois Pas Qu’on Dort was created with the aim of inviting a new generation of athletes in France into sport by inspiring them with the stories of our protagonists and the transformative power that sport had on their lives. The production began over seven years ago in 2017 with nearly two years of extensive casting sessions that involved viewing around 500 profiles of athletes. Two directors, Nick Walters and Lou Marillier, English and French, respectively, subsequently followed the selected young protagonists closely as they pursued their... Read More