A seemingly average man walks into a room full of humans each of whom posses one superhuman ability. The leader announces that this man is joining “the League.” This announcement is met by doubts and complains from the super humans all of whom seem to feel this man is not up to par. The man speaks, finally, and says that he has one ability. He removes his shoe and turns it into a Heineken. The super humans all change their minds immediately, now attempting to win his favor with flirtatious gestures and offers of rooming together.
CreditsAgency: Publicis USA David Droga, worldwide creative director; Ken Ratcliffe, senior VP/creative director/copywriter; Ted Royer, senior VP/creative director/art director; Sally-Ann Dale, senior VP/director of broadcast production/producer. Production Company: MJZ Dante Ariola, director; Darius Khondji, DP; Jeff Scruton and David Zander, executive producers; Natalie Hill, producer. Shot on stage at Hollywood Center Studios, Los Angeles. Editorial: Cosmo Street Andrea MacArthur, editor; Lisa Houck, assistant editor; Lisa Greenleaf, producer. Postproduction: Company 3 Los Angeles Stefan Sonnenfeld, colorist; Missy Papageorge, producer. Visual Effects: THE MILL, London Helen Weil, producer; Chris Knight, visual effects supervisor/lead Flame artist; Edwin So and David Birkhill, Flame assistants; Matt Estela, CGI animator; Jo Shepard, CGI producer. Music: Stimmung Jason Johnson, composer; Gus Koven, sound designer; Kelly Fuller, producer. Audio: Sound Lounge Glen Landrum,
Apple, Director Aoife McArdle “Capture” Cinematic Slow-Motion Filmmaking On iPhone 16 Pro
Aptly titled “Capture,” this spot from Apple’s in-house creative ensemble shows the high caliber mobile filmmaking of which the iPhone 16 Pro is capable. Directed by Emmy and DGA Award nominee (for Severance) Aoife McArdle via production company SMUGGLER--and lensed by cinematographer Edu Grau--the commercial captures the iPhone’s ability to record in 4K120fps ProRes and then adjust playback speed after capture in the Photos app to create cinematic slow-motion filmmaking. This breathtaking imagery is showcased in a wide range of circumstances--from epic action to intimate moments.
The tagline: “Hollywood in your pocket.”
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