To empower parents with knowledge in the face of a growing youth vaping epidemic, the Ad Council has released this PSA in partnership with the American Lung Association. The spot is part of a larger campaign called “Get Your Head Out of the Cloud”–created pro-bono by Hill Holliday–that encourages parents to have conversations with their kids about the dangers of vaping, while sharing important facts and figures about e-cigarette usage.
Malcolm Venville of Anonymous Content directed this public service spot titled “Denial” in which parents’ heads are literally in a cloud of smoke as they affirm that their kids aren’t vaping.
Sadly, the fact is that youth vaping has skyrocketed, placing kids at risk of a lifetime of tobacco addiction and harm to their developing lungs and overall health.
The PSA is part of a multi-pronged plan by the Ad Council and the American Lung Association to end vaping through education, advocacy and research.
The campaign aims to serve as a wake-up call to parents of 10- to 14-year-olds to the dangers of vaping and encourage ongoing and effective conversations with their children to prevent them from starting to use e-cigarettes. To provide parents with a simple roadmap to having the conversation with their kids, “Get Your Head Out of the Cloud” includes free educational resources and guides, conversation starters and facts about vaping at TalkAboutVaping.org.
“We know there is a serious knowledge gap among parents about the dangers and prevalence of youth vaping throughout the country – many are confused about the risks and unaware that nearly 8,000 kids start vaping every day,” said Ad Council president and CEO Lisa Sherman. “We’re proud to join with our long-time partners at the American Lung Association to provide tools, resources and education to help put an end to the youth vaping epidemic.”
