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    Hill Holliday, Director Malcolm Venville Look To End Parents’ Denial About Youth Vaping In PSA For Ad Council, Lung Association

    By SHOOTUpdated:No Comments3010 Views

    To empower parents with knowledge in the face of a growing youth vaping epidemic, the Ad Council has released this PSA in partnership with the American Lung Association. The spot is part of a larger campaign called “Get Your Head Out of the Cloud”–created pro-bono by Hill Holliday–that encourages parents to have conversations with their kids about the dangers of vaping, while sharing important facts and figures about e-cigarette usage. 

    Malcolm Venville of Anonymous Content directed this public service spot titled “Denial” in which parents’ heads are literally in a cloud of smoke as they affirm that their kids aren’t vaping.

    Sadly, the fact is that youth vaping has skyrocketed, placing kids at risk of a lifetime of tobacco addiction and harm to their developing lungs and overall health.

    The PSA is part of a multi-pronged plan by the Ad Council and the American Lung Association to end vaping through education, advocacy and research.

    The campaign aims to serve as a wake-up call to parents of 10- to 14-year-olds to the dangers of vaping and encourage ongoing and effective conversations with their children to prevent them from starting to use e-cigarettes. To provide parents with a simple roadmap to having the conversation with their kids, “Get Your Head Out of the Cloud” includes free educational resources and guides, conversation starters and facts about vaping at TalkAboutVaping.org.

    “We know there is a serious knowledge gap among parents about the dangers and prevalence of youth vaping throughout the country – many are confused about the risks and unaware that nearly 8,000 kids start vaping every day,” said Ad Council president and CEO Lisa Sherman. “We’re proud to join with our long-time partners at the American Lung Association to provide tools, resources and education to help put an end to the youth vaping epidemic.”

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    Credits

    Client The Ad Council, American Lung Association Agency Hill Holliday Lance Jensen, chief creative officer; David Leonardi, executive creative director; Lauren Herman, group creative director; Christine Cahill, creative director; Brian Gonsar, executive producer; Josh Hinnant, assistant producer; Laura Kopp, planner. Production Anonymous Content Malcolm Venville, director; Eric Stern, exec producer; Kerry Haynie, head of production; Jeff Tanner, producer; Tobias Schliessler, DP. Editorial Final Cut Jeff Buchanan, editor; Sarah Roebuck, executive post producer; Penny Ensley, post producer; Sophie Solomon, assistant editor. Telecine Color Collective Alex Bickel, colorist. Music Mophonics Track: “Dudley” Kristoffer Roggemann, music producer; Shea Duncan, composer. Audio Significant Others Terressa Tate, sound engineer. VFX Shape + Light Rob Trent, creative director; Austin Lewis, Flame assistant; Arielle Weir, VFX producer; Cara Lehr, executive producer.

    Media Type:Commerical: PSA
    ScreenWork Categories:Commercial
    Video Tags:Ad CouncilAnonymous ContentHill HollidayMalcolm Venville



    DAVID New York, Director Dave Green Mobilize To Save Clash of Clans From “The Clashteroid”

    Friday, November 7, 2025

    “The Clasteroid,” a new campaign for the super popular video game Clash of Clans (Supercell), has been rolled out by agency DAVID New York.

    The campaign includes this film directed by Dave Green via production company Gifted Youth. The piece reports that 2007 FT3--a real asteroid that once threatened Earth but inexplicably disappeared in 2007, has reappeared and is headed straight towards players’ villages in the video game.

    Here’s the real reason 20007 FT3 initially went missing. Back in ‘07, Hank Green and a fellow scientist saved our world by digitizing the meteor and sending it to the world of Clash of Clans instead--with dire consequences once it hits now, some 18 years later. Though Green now lives as a popular science communicator on YouTube and TikTok, it now falls to him to make up for his decision by sending the new Meteorite Hammer into the game, kicking off Hammer Jam. Every year Clash of Clans players look forward to Hammer Jam. But this time, it’s a matter of life and death--and somehow avoiding the the destruction which a meteor can bring.

    André Toledo, chief creative officer, DAVID New York, said, “In Clash of Clans, the stakes are always high. But for this year’s Hammer Jam, we wanted to amp that up higher than ever with an event that threatens the world of Clash as we know it. Together with our Supercell partners and science communicator Hank Green, we built a conspiracy around a real meteor to create real stakes and launched it into the game with a short film that’s an homage to ‘80s and ‘90s’ sci-fi flicks. Now, it’s up to the fans to save their village from destruction.”

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