Register

    History/Top Gear promo, “Unite”

    By SHOOTUpdated:No Comments2467 Views

    This animated promo for the new season of Top Gear on History gets its inspiration from classic 1980s’ cartoons like ThunderCats and G.I. Joe.

    The team at L.A. studio Roger, led by creative director Dane Macbeth, worked closely with History’s brand creative Matthew Neary to develop the :30 spot. Beyond just getting the look of each character right with a Saturday morning cartoon feel, it was important that the personalities of Top Gear stars–Adam Ferrara, Rutledge Wood and Tanner Foust–came through in the piece.

    In an effort to stay true to the cartoons that inspired the project, the animators avoided the use of 3D and instead utilized cel animation, 2D animation and matte paintings to create the action, characters and backgrounds of the piece. While the animation methods stayed traditional, the storyboarding process got a 21st century twist with the integration of GIFs. Using GIFs from the openings of classic cartoons for source material, Roger was able to storyboard an animated version of the entire sequence. This allowed them to really dig into the different animation techniques used in those classic cartoons.

    REGISTRATION REQUIRED to access this page.

    Already registered? LOGIN
    Don't have an account? REGISTER

    Registration is FREE and FAST.

    The limited access duration has come to an end. (Access was allowed until: 2016-04-02)
    Credits

    Visual Effects/Animation: Roger, Los Angeles Dane Macbeth, creative director; Josh Libitsky, exec producer; Brandon Stevenson, producer; Evan Yarbrough, MK Fabila, designers; Jake Portman, animation lead/art director/2D animator; Alan Foreman, Jamal Otolorn, Matt Everton, Lyuben Dimitrov, 2D animators; Brad Arnold, storyboard artist. (Toolbox: Adobe Creative Cloud, Illustrator, Photoshop, After Effects, Flash, Maya–to generate reference sequences for drawn frames) Agency: History, New York; Production: Roger, Los Angeles Dane Macbeth, director

    Screenwork Type:Top Ten Chart
    Video Tags:Top Ten VFX Chart



    The Best Work You May Never See: NFL Playoff Momentum Builds As Canadian Fans Change Writing On The Walls From “No” To “Go Bills”

    Wednesday, January 14, 2026

    Mosaic North America has been named Canadian agency of record for the Buffalo Bills. The partnership focuses on growing the NFL football team’s fan base in Canada, with Mosaic leading strategy and creative in-market, and deepening the team’s connection with Bills Mafia north of the border.

    Mosaic’s debut work for the team is a Toronto-wide playoff activation that transformed familiar “Post No Bills” signage into bold “Go Bills” rally cries across the city. Launched overnight following the end of the regular season, the campaign replaces hoarding walls with large-scale street tags across Toronto — from Queen West and Little Italy to the Distillery District and the West Don Lands — creating a mysterious, highly visible rally cry tied to the Buffalo Bills’ playoff push.

    Each installation features a QR code that drives fans to a dedicated landing page, where they can sign up for Buffalo Bills Canada communications and enter a playoff contest offering flights, hotel, and game tickets. One winner is selected each weekend for every round the team remains in the postseason, allowing the campaign to evolve in real time alongside the playoff run.

    The work taps into a long-standing truth about the franchise: Ontario is already a meaningful part of the Buffalo Bills’ fan base. On any given game day, Ontarians accounted for an estimated 20% of attendees at Highmark Stadium, home to the Bills. With the NFL encouraging northern teams to expand their fan bases beyond the U.S., Mosaic’s mandate is to build fandom and engagement in Canada by meeting fans where they already show up.

    “The goal with this campaign was to create a kind of love letter to fans, from fans. Something they could feel part of,” said Dan Berzen, creative... Read More

    MySHOOT Profiles


    Add A Comment