It feels like we’ve all lost a bit of our zest for shopping. It’s become so efficient and impersonal that it’s almost uninspiring–just a lot of mindless, late-night scrolling and letting an algorithm tell us what we like. HomeGoods, with support from its creative AOR, Fallon, hopes to change that with “Never Shop the Same,” a campaign which is a vibrant invitation to the way shopping should be–a tactile and visual feast where you can find unique selections of top brands at up to 60% off, curated for people who believe that quality and value are deeply personal.
The campaign includes this hero spot, “It’s All Coming Back To Me,” with music from Celine Dion. The joy and sensation of shopping returns in this feel-good-in-the-store piece directed by The Coles via production house PRETTYBIRD.
Leslie Shaffer, chief creative officer at Fallon, said, “We’ve lost the art of shopping. We shouldn’t be buying pillows and candles on our phones. They’re meant to be touched and smelled. HomeGoods is here to remind everyone of the magic of shopping, and they have an experience like no other. Their inventory changes all the time. They have great quality items at killer prices. It’s not transactional, it’s emotional.”
