Hornet directors Dan & Jason create a “Wonderfilled” tale, titled “Ode To Hockey Rituals,” for Oreo and FCB Toronto. The charming narrative tells the story of hockey fanatics and their funny superfan rituals, from unwashed jerseys and unshaven jaw lines to synchronized Oreo eating.
Agency is FCB Toronto.
CreditsClient Mondelez/Oreo Agency FCB Toronto Jon Flannery, chief creative officer; Jeff Hilts, VP, creative director; Dave Delibato, sr. writer; Trish Cranor, Tony DeSousa, producers. Animation Production Hornet Dan & Jason, directors; Michael Feder, exec producer; Greg Bedard, head of production; Marty Geren, producer; Sean Lattrell, storyboard artist/animator; Anita Chao, editor; Mike Luzzi, lead animator; Stevie Lewis, lead designer; Efrain Cintron, Angela Devito, Natalie Lebarre, Frank Summers, Marc Pecararo, animators; David Hill, lead compositor/lighting & rendering/texturer/camera; Richard Kim, compositor/modeler/texturer/lighting & rendering/camera/pre-viz/CG layout artist; Peter Fink, compositor.
Top Spot of the Week: Honda, RPA, Director Rupert Sanders Share “Unstoppable Dreams,” An Inspiring Reverse Poem
This inspiring Honda spot--directed by Rupert Sanders of MJZ for agency RPA--is the centerpiece of the “Unstoppable Dreams” campaign which brings to life the brand’s “Challenging Spirit” and the idea that resounding success is often the result of failures. The :60 follows the distinctive journeys of competitors with strong ties to Honda as they pursued their racing ambitions, including the late F1 racing legend Ayrton Senna and current FIA Formula 1® World Champion Max Verstappen.
The cinematic spot deploys an engaging reverse poem format, so what begins as a disheartening story about failure and giving up reverses course to showcase how personal setbacks can serve as the greatest teacher and catalyst to achieve big dreams.
The “Unstoppable Dreams” film features iconic Honda race machines including the 1992 Formula 1® winning McLaren Honda MP4/7A driven by Senna and the FIA Formula 1® championship 2021 Red Bull Racing Honda RB16B driven by Verstappen, as well as exciting forthcoming products including the Honda hybrid-electric Prelude Concept and the Honda eVTOL (electric vertical take-off and landing aircraft). The “Unstoppable Dreams” tells a story about how the starting point of achieving success is how one responds to failure.
“Unstoppable Dreams” made its TV debut earlier this week on NBC’s Sunday Night Football and will continue to air during NFL and college football games, and the opening night of the 2024-25 NBA season. The campaign also will be featured on the big screen this fall, at theaters across America during major movie premiere releases, and on Netflix’s ad-supported plan in the U.S., for the highly anticipated series Senna.
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