At the heart of this campaign for Pay.UK Current Account Switch Service (CASS) is a playful yet relatable narrative, brought to life in the hero TV commercial, “Blind Date.” Directed by Rosie May Bird Smith of Biscuit Filmworks for agency House 337, the spot follows a woman nervously meeting her blind date, only to discover the person waiting for her is someone you definitely wouldn’t want to meet on a blind date. The voiceover reassures: ”Blind dates. They’re a bit like switching bank accounts. You don’t want any surprises. That’s why we guarantee there won’t be any when you switch with the Current Account Switch Service.”
“Everyone knows the pain of a bad date, the gut-churning realization you’ve texted your boss instead of your mate, and being stuck next to someone eating the world’s stinkiest lunch,” said Ross Newton, creative director, House 337, who added, “Life is a minefield of unwanted surprises, so coming up with the campaign idea was the easy part. The real challenge was deciding which situations to include and which to ditch. Sadly, these scenarios are all too relatable for us all, myself included.”
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Credits
Client Pay.UK Current Account Switch Service (CASS) Agency House 337 Josh Green chief creative officer; Ross Newton, creative director; Caitlin Chakraborty, Indi Morland, Nick Coates; Gabriella Kohli, creatives; Matt Sanders, head of design; Joe Chakravorty, design director; Nick Dinnen, sr. motion designer; Rebecca Zhang, strategy director; Sam Chapman, sr. strategist; Victoria Fisher, head of delivery & integrated production; Laura Melville, sr. producer. Production Company Biscuit Filmworks Rosie May Bird Smith, director; Adam Oyejobi, producer; Shawn Lacy, founding partner; Rupert Reynolds-Maclean, managing director; Hanna Bayatti, Katie Keith, exec producers; Emily Ahterton, head of production; Nanu Segal, DP; Sarah Jenneson, production designer; Wiz Francis, costume designer; Emma Garrett, casting director; Eve Coles, hair & makeup artist. Editorial TenThree Beth Roberts, editor; Puck Van Dijk, edit assistant; Maya Kilic, edit producer. VFX, Color & Sound No.8 Toby O’Connell, online; Johnny Tully, colorist; George Castle, sound engineer; Lisa Fox, VFX, color & sound producer.
Wells Fargo has rolled out the new iteration of its partnership with Academy Award-winning actress and producer Reese Witherspoon, this time taking audiences to Paris, the City of Light.
Directed by Taika Waititi via production company Hungry Man and created in partnership with BBDO New York, this :30 captures Witherspoon discovering Paris through fresh eyes, thanks to the benefits of the Autograph Journey credit card. From exploring iconic landmarks to dining at charming local cafés, the spot celebrates the magic of experiencing a beloved destination in an entirely new way--an extension of the campaign’s core message about rediscovering travel.
This latest creative follows the London-based debut ad with Witherspoon that launched last fall and continues the campaign’s travel-led storytelling, using iconic global cities as backdrops to bring the credit card’s rewards to life.
Greg Ketchum, executive creative director, BBDO New York, said, “Reese represents something we all recognize--the way work can turn travel into a blur. You’re moving from one place to the next without really being in any of them. With the Autograph Journey Card, the idea is to shift that perspective. It gives her--and all of us--a reason to slow down, rediscover the moment, and experience a place like it’s the first time.”
