Huggiesยฎ is building on its new Hugs Change Everything brand platform with the launch of Sound of a Hug, an innovative digital tool that creates a sleep track inspired by a parentโs heartbeat to help support their babyโs development.
Launched earlier in 2024, the Hugs Change Everything platform champions the science-backed benefits of hugs for a developing baby. This latest innovation spotlights the sound of a hug–the parentโs heartbeat–proven to help calm baby and regulate a babyโs heart rate. By turning their heartbeat into a sleep track, parents can extend those benefits long after their baby is put down.
Sound of a Hug is experienced on the interactive website, SoundofaHug.com, where parents can generate a unique sleep track set to the rhythm of their heartbeat. By entering additional variables like babyโs mood, what type of sleeper they are, and time of day, the track musically transforms in real time to provide the ideal soundscape for your baby. With over 50,000 possible outcomes, each track is as unique as the heartbeat itโs based on.
This heartwarming Huggies Canada spot from agency Zulu Alpha Kilo, Toronto, and directed by Linnรฉa Bergman via production house Aspekt, shows the โSound of a Hugโ and the deep loving bond between parent and baby.
โThis campaign is all about putting the truly transformative power of hugs into practice,โ said Brian Murray, chief creative officer, Zulu Alpha Kilo. โWith Sound of a Hug, weโre helping parents deliver those science-backed benefits in an entirely new and meaningful way.โ
A streamlined experience is also available on Amazon Alexa devices by saying, โAlexa, open Huggies Sound of a Hug.โ