On the heels of a ground-breaking 11-year deal with the NFL to showcase Thursday Night Football on Prime Video, Amazon has partnered with advertising agency Little Hands of Stone and production company Hungry Man to show NFL fans how Alexa can crank up the game experience.
For football fans, the game is about more than just the game. It’s about how they watch the game and who they watch it with. And stats. And food. And trash-talking.
“NFL football is a team sport. Not just when you play it, but when you watch it. That’s why most fans have a crew they like to watch football with,” said Matt McCain, co-founder of Seattle’s Little Hands of Stone. “Working with the team at Amazon, we are introducing a crew that wouldn’t be complete without Alexa, to celebrate and commiserate on a weekly basis. In this case, every Thursday night.”
This new national campaign, directed by Dan Opsal at Hungry Man, highlights this lovable, semi-dysfunctional new crew. We follow them through the highs, lows, and arguably regrettable moments that come with watching football together.
Each spot shows off new ways Alexa enhances the game experience. This campaign kickoff spot, “Chili,” centers on two guys whose voices are unintelligible due to the chili pepper-laden game food they’re consuming–thus Alexa cannot respond to their command to replay the touchdown. Thankfully a woman intervenes, telling Alexa to show the TD again.
Client Amazon Anali Charbonneau, Alexa brand marketing; Adam Dalgleish, sr. manager, Alexa global brand & media; Francesca Greggs, creative director, Alexa brand marketing; Kelsey Stokes, brand & campaign marketing manager. Agency Little Hands of Stone Michael Boychuk, Matt McCain, co-founders; Kris Dangla, executive producer; Tiffany Stone, creative operations lead. Production Company Hungry Man Dan Opsal, director; Stephen McGehee, DP; Mino Jarjoura, managing partner/exec producer; Dan Duffy, exec producer/head of sales; Caleb Dewart, exec producer; Buzzy Cancilla, line producer. Editorial Hungry Man Michael Feldman, editor; Franchesca McDowell, producer. Audio Lime Studios Zac Fisher, sound designer & audio mixer; Klaudia Bennett, audio assistant. Cast Angela Giarratana, Willie Mac, Sonny Valicenti
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Nearly 20 years after Pepsi’s “Roman Empire” made its mark on pop culture, the brand is returning to the arena with a colossal Gladiator-themed campaign titled, “Make Your Gameday Epic™.” Celebrating the start of the 2024 NFL season and the highly anticipated release of Paramount Pictures’ Gladiator II in theaters on Nov. 22, this short film--directed by Jake Scott via RSA Films for Paramount Brand Studio features Megan Thee Stallion, as Empress Megan, leading a legion of NFL superstars turned Gridiron Gladiators, including Josh Allen, Derrick Henry, Justin Jefferson and Travis Kelce, locked in an epic battle with ice-cold Pepsi at the heart of the action. A brand-new gameday anthem from three-time, Grammy award-winning artist Megan Thee Stallion soundtracks the campaign. The unmistakable “boom, boom, clap” from Queen’s epic track “We Will Rock You” is featured on a fresh sample with cutting new lyrics from Megan. The new track became available on all major music streaming platforms, and ahead of Megan hosting the 2024 MTV VMAs last night (9.11), where the track and music-video inspired spot were heard and seen throughout the show. “I’m honored to follow in the footsteps of the legends who appeared in this Gladiator campaign 20 years ago and proud to have carved my own new legacy,” said Megan Thee Stallion. “Pepsi really brought the worlds of music, sports and entertainment together in a powerful way to set off the new NFL season.” The spot opens with Lamorne Morris and Jake Lacy peering into a can of Pepsi Zero Sugar as it transforms into a colosseum. Empress Megan calls the shots, and the royal roster of NFL players are at her command as they all vie for her favor and a sip of an ice-cold Pepsi... Read More