Drew Barrymore steps out of her comfort zone and gets comfortable singing and dancing in the global debut of Crocs: The Musical.
The whimsical piece was directed by Dan Opsal of Hungry Man for R/GA in Austin, Singapore and Shanghai.
Credits
Client Crocs, Inc. Agency R/GA Austin Jonathan Woytek, executive creative director; Chris Cima, creative director; Dominique Curtis, sr. copywriter, songwriter; Fernando Suarez, sr. art director; Kate Rush Sheehy, group strategy director; Liz Tavera, sr. strategist; Christina Queeney, strategist; Diego De La Maza, director of U.S. content production; Laura Walters, Nick Miller, sr. content producers; Summer Allgyer, content producer/still photography. R/GA Singapore Marianne Whitman, Natasha Angeline, production; Roana Reyes, Scarlett Li (Shanghai); Pei Ling Ho, Jia Ying Goh, Pimwadde “Pim” Lai, creative. Production Hungry Man Dan Opsal, director; Jacki Sextro, Dan Duffy, exec producers; John Barr, DP; Maxwell Orgell, production designer; Eboni Nichols, choreographer, Jess Lee, line producer. Postproduction/VFX Beast Ariel Quintans, editor; Ron Rendon, exec producer; Adrianne Weast, producer. Drew Dela Cruz, Flame artist, sr. online editor. Color Company 3 Bryan Smaller, colorist. Music/Sound Design/Mix Beacon Street Studios Andrew Feltenstein, John Nau, composers; Leslie Dilullo, exec producer; Dana Nielsen, mix engineer; Rommel Molina, sound designer; Kate Vadnais, mix producer; Vivi Rojas, mix assistant.
Top Spot of the Week: BBDO, Director Anthony Frattolillo Get “Packing” For The American Red Cross
Once again, this holiday season, BBDO New York and the American Red Cross have launched a campaign underscoring the urgent needs of families disrupted by disasters--something that occurs every eight minutes across the country, over 7,000 times during the
holidays alone.
Running on TV and online through December, the campaign include this PSA titled “Packing,” directed by Anthony Frattolillo via One Free Play. The spot begins with a family that appears to be preparing for a trip. But the mood shifts dramatically when it is revealed the reason they are really packing is an imminent wildfire, and that they are evacuating to a Red Cross shelter. The spot ends with a call to action: “They’re relying on us. We’re relying on you. Please donate.”
BBDO associate creative director Nicole Dombey shared, “I experienced an evacuation as a child, and I’ll never forget the quiet confusion of that moment. As a team, we wanted to capture that mix of innocence and uncertainty families feel in those moments.”
Director Frattolillo stated, “I’ve packed that same car three times, sat in that same traffic jam, worrying about my safety and the safety of my family, thinking we might not see home again. So when we made this film, I wanted people to feel what that moment is really like, the fear, the uncertainty, and the hope that someone will be there when you need them most.”
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