In this Ad Council PSA for AdoptUSKids and the U.S. Department of Health and Human Services Administration for Children and Families, a lad tells his mother he wants a cat, despite the fact that she’s allergic to felines. Mom is left with three choices, each of which is comically depicted: prepare yourself, make the best of it, or find a loophole. The spot ends by stating that there are no such things as perfect parents, but teens in foster care will love you just the same.
One of two spots directed by Scott Vincent of Hungry Man for agency KBS, “Cat” is part of an ongoing campaign targeting prospective parents who are considering adopting from foster care but who have not yet started the process. Talent was chosen from a comedic background, and selected specifically because they were unassuming and relatable. The central idea behind the campaign is that there is no one right answer when it comes to parenting, furthering the message that, “You don’t have to be perfect to be a perfect parent.”
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Credits
Client Ad Council/U.S. Department of Health and Human Services Administration for Children and Families/AdoptUSKids Agency KBS Jon Goldberg, executive creative director; Kevin Gentile, Michael Abell, creative directors; Lauren Finn, sr. copywriter; Jessica Mottola, sr. art director; Kathleen Diamantakis, co-chief strategy officer; Alison Geraghty, strategist; Jenny Reed, head of production; Davniel Roversi, sr. content producer. Production Hungry Man Scott Vincent, director; Dan Duffy, Mino Jarjoura, Jacki Sextro, Caleb Dewart, exec producers; James Kadanoff, line producer; Steve Ruggieri, production supervisor. Editorial PS260 Maury Loeb, editor; Evann Borgman, Jane Brockman, post producers; Erica O’Brien, assistant editor. VFX PS 260 Finish Zarina Mak, managing director; Andy Philippi, VFX producer; Fabien Coupez, Margaret Yang, Flame artists. Color Company 3 Tom Poole, colorist. Music/Sound Sound Lounge Audio Post Sound Lounge Tom Jucarone, mixer.
Cancer survivors across the country are turning painful reminders of treatment into powerful symbols of resilience. Through The Mark of Life, a new initiative by Fuck Cancer in partnership with Mischief @ No Fixed Address, survivors can transform their radiation therapy marks into custom tattoos created by some of the biggest names in the tattoo world, free of charge.
Big-name artists, including the “CEO of Tattoo TikTok” Jake Karamol, globally renowned Scott Campbell, and celebrity tattoo artist Herschel Carrasco, are among those donating their time and artistry to the initiative. Each participating artist works with survivors to design a piece inspired by their radiation marks, turning a permanent reminder of cancer into a profoundly personal work of art.
“It was scary as hell,” said Abbe, a survivor who received the first Mark of Life tattoo. “Cancer takes a lot out of you — and gives you a lot you didn’t ask for: scars, trauma, fear. My radiation marks were a constant reminder of that. But I started to think about cancer as a teacher. Every day became precious. That’s what I had my tattoo reflect. These are the reminders that belong on your body.”
Radiation therapy, which involves administering high doses of intense energy to kill cancer cells and shrink tumors, is a common form of cancer treatment. It is estimated that around 50 to 60% of patients receive some form of radiation therapy and it often requires tattoo-like ink marks to ensure accuracy during treatment. But those small dots can leave an emotional impact long after treatment ends.
A study in The Breast Journal found that approximately 70% of women who received breast cancer radiotherapy tattoos reported negative feelings about them. It also revealed... Read More
