"Intel Inside" translates into amazing, inspiring, experiences outside in this anthem spot showing how the technology drives creativity and enriches people's lives. Music/sound house was Musikvergnuegen which brought its touch to "Symphony in Blue."
Samuel Bayer of Superprime directed for mcgarrybowen, New York.
Music/Sound: Musikvergnuegen, Glendale, Calif. Song: “Symphony In Blue”; Walter Werzowa, John Luker, composers/arrangers/orchestrators; Alan Steinberger, orchestrator. Wiener Musikverein, Vienna, Austria recording studio Capitol Studios, Los Angeles Mixed by Dennis Sands; Mastered by Robert Vosgien; Audio Post: Sonic Union, New York Michael Marinelli, engineer; Justine Cortale, studio director; Agency: mcgarrybowen, New York Jean Scofield, sr. music producer; Production: Superprime, Culver City, Calif. Samuel Bayer, director
Fresh off Lay’s 2025 beloved Super Bowl spot, “The Little Farmer,” and a global brand refresh, comes a brand-new commercial airing in the first half of the big game on Feb. 8.
Titled “Last Harvest,” the new emotionally driven ad follows a father-daughter potato farming duo as they pass down generations of potato harvesting knowledge, showcasing a true legacy in the agriculture community. Academy Award winner (Jojo Rabbit) Taika Waititi directed “Last Harvest” via production house Hungry Man for agencies Highdive and Frito-Lay in-house shop D3. Waititi brought his signature storytelling style to this year’s Lay’s ad, just as he did with “The Little Farmer.”
Set against a moving rendition of “Somewhere Only We Know” (originally recorded by English rock band Keane), “Last Harvest” weaves through heartfelt flashbacks, shining a light on the family-owned farms behind many of Lay’s potato chips.
“Last Harvest” was inspired by Neumiller Farms in Illinois, a family farm that Lay’s parent PepsiCo has worked with for decades. It’s a third-generation potato and vegetable farm now run by father and daughter team Tom Neumiller and Katie Floming, who grow 3,500 acres of potatoes annually. Their farm plays a vital role in the Lay’s story, with Tom now guiding Katie as she prepares to lead the farm’s next chapter.
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