Smoke & Mirrors, New York made skateboarder Tony Hawk and his colleagues into birds on a wire in a viral video for Tony Hawk’s Proving Ground videogame created by Arnold and directed by Martin Granger of Moxie Pictures. The banter among the skateboarders brings an element of charm to this promotion for the game.
CreditsAgency: arnold | Boston Roger Baldacci, CD; Meg Siegal, art director; Pete Harvey, copywriter; Billy Near, producer Production Company: Moxie Pictures Martin Granger, director; Karol Marrs, EP Editorial: Bug Editorial Andre Betz, editor; Joy Copeland, producer Postproduction: The Mill, New York Fergus McCall, colorist Visual Effects: Smoke & Mirrors/NY Sean Broughton, CD; Nick Tanner, lead VFX artist; Cary Flaum, head of production; Barbara Kontarovich, VFX producer
Apple, Director Aoife McArdle “Capture” Cinematic Slow-Motion Filmmaking On iPhone 16 Pro
Aptly titled “Capture,” this spot from Apple’s in-house creative ensemble shows the high caliber mobile filmmaking of which the iPhone 16 Pro is capable. Directed by Emmy and DGA Award nominee (for Severance) Aoife McArdle via production company SMUGGLER--and lensed by cinematographer Edu Grau--the commercial captures the iPhone’s ability to record in 4K120fps ProRes and then adjust playback speed after capture in the Photos app to create cinematic slow-motion filmmaking. This breathtaking imagery is showcased in a wide range of circumstances--from epic action to intimate moments.
The tagline: “Hollywood in your pocket.”
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