A man escapes from jail only to find that he's exchanged one prison for another–but he's decidely happier in his new cell without bars.
Aaron Soren of HouseSpecial conceived of and directed this offbeat animated tale.
A man escapes from jail only to find that he's exchanged one prison for another–but he's decidely happier in his new cell without bars.
Aaron Soren of HouseSpecial conceived of and directed this offbeat animated tale.
Visual Effects/Animation: HouseSpecial-A Short Stuff production, Portland, Ore. Aaron Sorenson, director/creative/character designer; Alan Cook, character designer; Kirk Kelley, creative director; Craig Bowers, Don Flores, Sharon Huang, Kristy Kay, Phillip Spehar, Tod Polson, background/environment design; Katie Mello, Margaret Meyer, Chris Ohlgren, character fabrication; Greg Fosmire, set/prop fabrication lead: Gary Logue, Katie Mello, Margaret Meyer, Josh Pearce, Emma Van Halsema, set/prop fabrication; Suzanne Twining, animator; Patrick Van Pelt, VFX; Stephen Bodin, matte painting; Rex Carter, Flame artist. Agency: none; Production: HouseSpecial, Portland, Ore. Aaron Sorenson, director
Toolbox: Dragonframe, Maya, Flame
Directed by Rich Hall via Riff Raff Films for Wieden+Kennedy Amsterdam, this Nike film--titled โThe Five Stages of Haalandโ--reimagines a one-on-one battle through the goalkeeperโs perspective, dramatizing his psychological descent through the five stages of grief with Erling Haaland, the Norwegian soccer superstar, charging toward him.
Haaland scoring a goal is inevitable and the goalie knows it, experiencing the five stages-Denial, Anger, Negotiation, Despair and finally Acceptance. The hyper-stylized processing of the five stages with Haalandโs onslaught unfolding before our eyes blends cinematic intensity and humor, delivering a fresh exhilarating, tongue-in-cheek take on sports advertising.
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