In Episode 1 of the NHL’s Boston Bruins new animated series, star hockey players Zdeno Chara, Brad Marchand and David Pastrnak, accompanied by The Bear mascot, live out their dream of space exploration.
This short film titled Space Camp launches a series of animated shorts for TV and online featuring cameos and voiceover from Bruins’ players. The shorts come from noted illustrator and director J.J. Sedelmaier (known for Saturday Night Live’s “TV Funhouse” animations and much more) for agency Arnold Worldwide.
Sedelmaier of Sedelmaier Productions created the series in the cel animated styling of shows like Scooby-Doo, The Flintstones, and The Jetsons, evoking a fun, child-like feeling of classic Saturday morning cartoons.
Credits
Client Boston Bruins Agency Arnold Worldwide Travis Robertson, creative director/art director; Greg Almeida, creative director/copywriter; Billy Near, producer; Hillary O’Rourke, assistant producer. Production J.J. Sedelmaier Productions JJ Sedelmaier, animator; Patrice Sedelmaier, executive producer. Audio Floodgates Audio LLC Joe Flood, audio engineer VFX ArtJail John Skeffington, head of production.
Women athletes canโt stand out--or so theyโre told. They canโt have an attitude. Canโt deliver. Canโt fill a stadium. They canโt speak up, flex or make demands. And they canโt show off or break records.
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Together with Nike, Wieden+Kennedy Portland unveiled a :60 anthem, โSo Winโ during Super Bowl LIX--the brandโs first time back in the Big Game since 1998. The work speaks directly to athletes who win, lead and dominate despite constantly being told how they should act, what they canโt do, and who they canโt be.
Voiced by Doechii and directed by Kim Gehrig of production company Somesuch, the campaign highlights the driving story of today: the outstanding rise of women athletes. From record-breaking viewership to sold-out stadiums, womenโs sport isnโt just growing--itโs created an undeniable energy thatโs expanded the athletic landscape, showing a new picture of achievement and strength that reflects the power, skill and promise of these athletes putting in the work.
Sabrina Ionescu, Jordan Chiles, Caitlin Clark, ShaโCarri Richardson, Aโja Wilson, Sophia Wilson and several others from Nikeโs iconic roster of athletes encourage everyone to block out the noise, dig in and let their hard work speak for itself.
Through โSo Win,โ Nikeโs stance is clear: Thereโs nothing wrong with wanting to be the best. Demonstrated through their everyday expression of confidence and their groundbreaking achievement in sport, these athletes prove whatโs possible when you embrace your full power.