In this installment of GEICO’s “Great Answer” campaign from The Martin Agency–in which people use the insurance company’s well-known savings message as the answer to anything–we find animated characters He-Man and Skeletor in full nostalgic glory. In this :30, a cornered Skeletor drops the GEICO message of insurance savings, giving him enough time to escape in classic evil animation style.
J.J. Sedelmaier of J.J. Sedelmaier Productions directed and produced the “He-Man vs. Skeletor” spot in conjunction with Mattel, Inc. The piece is a stroll down memory lane for folks who were kids in the 1980s. Sedelmaier Productions is known for varied work, including Saturday Night Live’s TV Funhouse fare.
Credits
Client GEICO Agency The Martin Agency Joe Alexander, chief creative officer; Steve Bassett, SVP, group creative director; Neel Williams, Justin Harris, VPs/creative directors; Brett Alexander, SVP, executive producer; Brian Fox, producer; Catherine Kennedy, jr. producer. Production J.J. Sedelmaier Productions, White Plains, NY J.J. Sedelmaier, animation director/producer; Andy Friz, head animator. (Toolbox: Photoshop, ToonBoom Storyboard Pro, ToonBoom Harmony 14, Procreate)
Tom Tagholm of Various Films directed this moving piece for the U.K.โs Department of Health and Social Care (DHSC) out of creative agency MullenLowe UK.
Focused on adult social care, the public service film delves into the world of care providers and how they connect with those they help. We feel how gratifying it is to assist people in daily tasks, the value it brings to their lives--and to the lives of those who provide this special care.
Itโs a special career for people who might not have previously considered the role. Itโs about a fulfilling job that fulfills lives. Thereโs a shared, reciprocal energy that emerges from working together in this way.
Capturing this dynamic and doing justice to this human story grew out of the creatives and filmmaker spending an extended amount of time in this world--long before any scheduled lensing. At this juncture, there were no cameras, just getting to know those involved--sharing tea and chatting, driven by a curiosity about life.
And this facilitated down the line the capturing of real human stories--trying not to get in the way of the natural rhythms of these special relationships as they unfolded. The mission was to recognize and capture all this--and in some cases uncover the significant moments and feelings inside of an apparently normal day. At the same time, the role of adult special care providers isnโt sugarcoated. There are challenges on both sides of the relationship. Yet there is a magic to the seemingly mundane, practical beats in a life--getting from point A to point B, answering emails, shopping, the daily tasks where the connection felt the most vivid and inspiring. One such task was seeing a man in a kitchen, cutting an onion for the first time, experiencing the joy of cooking.
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