Emmy and Golden Globe winner Brian Cox of Succession fame stars in DIRECTV’s “Overly Direct Spokesperson” campaign from TBWAChiatDay Los Angeles.
Carrying a brand strategy platform of “Entertainment Without Compromise,” the campaign features Cox in varied vehicles–including this anthem spot–providing some “direct” tough love to encourage people to swith to DIRECTV.
This nearly one-minute film was directed by Jody Hill via production house Caviar.
Jason Karley, executive creative director at TBWAChiatDay LA, said, “Other than being an incredibly seasoned and accomplished actor, we knew Brian could really pay off a ‘direct’ character and deliver on the type of tone we wanted our direct spokesperson to communicate–stern but still accessible and relatable.”
CreditsClient DIRECTV Agency TBWAChiatDay LA Renato Fernandez, chief creative officer; Jason Karley, executive creative director; Mark Winters, Ryan Buckley, Josh DiMarcantonio, creative directors; Cheston Kwan, sr. art director; Josh Hill, sr. copywriter; Jessica Nugent, copywriter; Rachel Findlay, art director; Bruno Regalo, chief design officer; Ekaterina Cervantes, Qi Tan, designers; Anh-Thu Le, executive director of production; Alicia Portner, sr. producer; Tyler Hock, associate producer; Dena Moore, executive art producer; Aliza Grover, Ted Copeland, art producers; Jen Costelo, chief strategy officer; Jesse Unger, Katie Acosta, group strategy directors; Sheida Karami, associate strategy director; Hannah Schweitzer, strategist; Kevin Bautista, associate director of connections; Laura Mayer, sr. director of data; Josh Brinkmann, Ryan Gelnaw, data strategists. Production Company Caviar Jody Hill, director; Peter Donahue, DP; Michael Sagol, Kim Dellara, exec producers; Cat Craven-Griffiths, head of production; Bernard Rahill producer. Editorial Arcade Geoff Hounsell, editor; Fernando Raigoza, assistant editor; Crissy DeSimone, exec producer; Megan Dahlman, head of production; Alexa Atkin Berman, sr. producer. VFX Parliament Nathan Kane, VFX supervisor; Taner Besen, John McIntosh, creative leads; Dan Adams, Damien Cho, James Cudahy, Adam Deutsch, Kathleen Kirkman, Jay Lee, creative team; Anna Kravtsov, Kate Matos, Lexi Stearn, production team. Color Royal Muster Gregory Reese, colorist; Thatcher Peterson, exec producer. Music & Sound Design String & Tins Jim Stewart, Culum Simpson, sound designers; Laura-Leigh Smith, audio producer; Mike Bamford, Olivia Endersby, music supervision. Audio Post Lime Studios Matt Miller, sound mixer; Ian Connie, assistant mixer; Susie Boyajan, exec producer; Cassie Underwood, associate producer.
The Best Work You May Never See: United Sense of America, Directing Duo rubberband. Hunt Down Assault Weapons In “The Fawn”
This PSA titled “The Fawn” is from United Sense of America, a bipartisan coalition whose mission is to turn common sense and common ground into public policy. “The Fawn” was concepted and created by production company SMUGGLER in partnership with New York-based agency American Haiku and Austin-based agency Preacher. Written by American Haiku ECD Thom Glover and directed by the SMUGGLER duo rubberband., the film was designed as a common sense rallying cry aimed at the hunting community, questioning the need for assault weapons--in hunting and beyond that in our society generally. In light of the recent tragic high school shooting in Georgia, this message takes on a poignant urgency and underscores the need to craft progressive reform policy. The film, painful and seemingly unavoidable, forces the viewer to imagine someone else’s finger on the trigger and something else as its target. A voiceover initially seems to be talking about a fawn who is in plain view. But instead the VO turns out to be referring to the weapon which will claim the animal’s life. While the scene itself is graphic, the messaging is matter of fact. United Sense of America contends there simply is no defensible reason or excuse for assault weapons being necessary for sports hunting--and certainly not in mainstream society which includes our children’s schools. Glover said, “Every line in the film came from online discussions and conversations. Hunters are no different from the rest of us; the way people buy assault weapons is the same as the way they buy a refrigerator. We have to find a way to challenge this situation that doesn’t paint all gun owners as monsters, because they’re not.” [video width="1920" height="1080"... Read More