Volkswagen’s ID.4 is the all-electric SUV for the people, some of whom in this spot–directed by Calmatic of PRETTYBIRD for agency Johannes Leonardo–share how the vehicle has changed their everyday lives for the better.
VW positions the ID.4 as a better way to drive and own a car–while also carrying some real eco-friendly benefits for the world at large. As a parting slogan points out relative to an electric vehicle, “Before it can change the world, it has to change yours.”
Client Volkswagen Group of America Agency Johannes Leonardo Jan Jacobs, Leo Premutico, chief creative officers; Kevin Watkins, Rachel Frederick, creative directors; Evan Barkoff, sr. copywriter; Gautier Fage, sr. art director; Chris Liu, art director; Charles Watlington, design director; Olga Vladova, associate design director; Evelyn Wu, designer; Maria Perez, head of production; Rebecca O’Neill, executive producer; Alex Olivo, producer; Haley Harris, associate producer. Mary Bakarich, group strategy director; Eileen Zhao, associate strategy director; Brendan Smith, strategist. Production PRETTYBIRD Calmatic, director; Suzanne Hargrove, exec producer; Tracy Hauser, director of production; Julia Roberson, producer; Adam Arkapaw, DP; JC Molina, production designer. Editorial Rock Paper Scissors Ted Guard, editor; Noah Benezra, Alex Liu, assistant editors; Eve Kornblum, managing partner; Lisa Barnable, producer. Finish/VFX/Color MPC Mark Gethin, colorist; Nate Seymour, color assist; Megan Lang Bice, color exec producer; Diane Valera, color producer; Karen Anderson, VFX exec producer; Ciaran Birks, VFX producer; Oliver Caiden, 2D lead; Peter Ulukpo; Daryl Bruinsma; Kyle Belko; Brett Lopinsky, 2D support; Tim Matney, DMP; Dan Bodenstein, 3D FX; Joshua Pena, finishing lead. Audio Post Sonic Union Steve Rosen, mixer; Pat Sullivan, head of production. Music Lightning Media Seth Olinsky, composer Licensed Music A Supersta
Heineken® is bringing a new approach to fan connection this summer. Whether it be music, movies or sport--only the biggest fans keep their old tickets as mementos. Now, Heineken is bringing 23-time Grand Slam champion and Heineken 0.0 Global Ambassador Serena Williams’ biggest fans together by re-activating her past tickets for this year’s U.S. Open.
As an extension of Heineken’s “Fans Have More Friends” campaign and in partnership with the tennis icon, Second Serve Tickets revives tickets from any of Williams’ past U.S. Open tournaments for a chance to score a seat in the exclusive Heineken Suite at Arthur Ashe Stadium at the 2026 US Open.
Fans at the 2026 U.S. Open can also purchase limited-edition Heineken 0.0 cans inspired by the ticket designs from Serena Williams’ six US Open championship wins, available exclusively at the 2026 US Open starting Monday, August 24 (while supplies last) alongside the full Heineken portfolio.
Simon Dolsten of Dolsten & Co. directed this hero spot--from creative agency LePub New York--which meshes live action and animation with Williams in the starring role.
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