Volkswagen’s ID.4 is the all-electric SUV for the people, some of whom in this spot–directed by Calmatic of PRETTYBIRD for agency Johannes Leonardo–share how the vehicle has changed their everyday lives for the better.
VW positions the ID.4 as a better way to drive and own a car–while also carrying some real eco-friendly benefits for the world at large. As a parting slogan points out relative to an electric vehicle, “Before it can change the world, it has to change yours.”
CreditsClient Volkswagen Group of America Agency Johannes Leonardo Jan Jacobs, Leo Premutico, chief creative officers; Kevin Watkins, Rachel Frederick, creative directors; Evan Barkoff, sr. copywriter; Gautier Fage, sr. art director; Chris Liu, art director; Charles Watlington, design director; Olga Vladova, associate design director; Evelyn Wu, designer; Maria Perez, head of production; Rebecca O’Neill, executive producer; Alex Olivo, producer; Haley Harris, associate producer. Mary Bakarich, group strategy director; Eileen Zhao, associate strategy director; Brendan Smith, strategist. Production PRETTYBIRD Calmatic, director; Suzanne Hargrove, exec producer; Tracy Hauser, director of production; Julia Roberson, producer; Adam Arkapaw, DP; JC Molina, production designer. Editorial Rock Paper Scissors Ted Guard, editor; Noah Benezra, Alex Liu, assistant editors; Eve Kornblum, managing partner; Lisa Barnable, producer. Finish/VFX/Color MPC Mark Gethin, colorist; Nate Seymour, color assist; Megan Lang Bice, color exec producer; Diane Valera, color producer; Karen Anderson, VFX exec producer; Ciaran Birks, VFX producer; Oliver Caiden, 2D lead; Peter Ulukpo; Daryl Bruinsma; Kyle Belko; Brett Lopinsky, 2D support; Tim Matney, DMP; Dan Bodenstein, 3D FX; Joshua Pena, finishing lead. Audio Post Sonic Union Steve Rosen, mixer; Pat Sullivan, head of production. Music Lightning Media Seth Olinsky, composer Licensed Music A Supersta
OMC, Director Andreas Nilsson Trade “Youth” For Skittles
Teaming with creative agency partner OMC, consisting of DDB Chicago and Critical Mass, Skittles rolled out a campaign to playfully spotlight what is often dubbed “Gen Z’s commitment paralysis” by asking them to commit to their love for the brand in the most extreme ways possible. Case in point is this spot titled “Youth,” directed by Andreas Nilsson of Biscuit Filmworks. The film introduces us to a grandson who willingly gives up his youth to his grandma in exchange for her delicious fruity Skittles. It’s a unique and twisted take on commitment that perfectly embodies the Skittles brand. Colin Selikow, chief creative officer, DDB Chicago, said, “We’re thrilled to create another iteration of our ‘Verb the Rainbow. Taste the Rainbow’ platform, bringing a new way to connect with Gen Z in the absurd fashion Skittles is famous for. Our latest film “Youth” brings a classic Skittles vibe to a new generation of fans, giving them the most nonsensical way to commit to the brand.” Read More