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    John McTiernan Directs “Ruthless” For Ghost Recon Wildlands Game, DDB Paris

    By SHOOTUpdated:No Comments3129 Views

    Feature filmmaker John McTiernan (Die Hard, Predator, The Hunt for Red October) directed this short entitled Ruthless to promote Ubisoft’s Ghost Recon Wildlands game, a new game that’s sprung forth from Tom Clancy’s Ghost Recon.

    Created by DDB Paris, Ruthless takes viewers deep into the Ghost Recon Wildlands game’s story which finds Bolivians in the grip of the merciless Santa Blanca cartel. Through a series of riveting vignettes, we see the suffering of the innocent people and, through their eyes, we understand the need for justice. Ruthless is as human as it is brutal, a glimpse of the world you enter as one of the game’s Ghosts, members of an army special forces unit, as well as the people you will be helping and the deadly enemies that you will face. 
     
    Ruthless is the second film in the Ghost Recon Wildlands campaign. Red Dot, a teaser released earlier this year, was also created by DDB Paris and directed by McTiernan. While the first installment showed the brutal and merciless efficiency of the Ghosts, Ruthless shows us why they are so direly needed and why, for the cartel’s victims, they are salvation incarnate. The connection between the two films and their stories is further strengthened by details in each film referencing the other–such as the conversation among the narcos in Red Dot echoing the events occurring in the latest release. Together they serve as prequels to the game, teasing consumers to come and discover the world of Ghost Recon Wildlands, which launches March 7.

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    Credits

    Client Ubisoft/Ghost Recon Wildlands Agency DDB Paris Alexander Kalchev, executive creative director; Alexis Benbehe, Pierre Mathonat, creative team; Sophie Megrous, TV production manager; Jerome Deplatiere, TV post producer. Production La Pac John McTiernan, director; Jerome Denis, producer. Postproduction Mikros Image Fabrice Damolini, editing/post. Sound Production Schmooze

     

    Genre:Adventure
    Media Type:Film: Short
    ScreenWork Categories:Short film
    Video Tags:DDB ParisJohn McTiernanLa Pac



    The Hudson Dusters Direct New Jersey Holiday Film For RWJBarnabas Health From Agency StrawberryFrog

    Monday, December 8, 2025

    This long-form spot for RWJBarnabas Health--directed by The Hudson Dusters of Greenpoint Pictures for ad agency StrawberryFrog--takes us to New Jersey families in the places and moments that matter most during the holidays. As the largest healthcare provider in the state, RWJBarnabas Health aims to show up in the everyday spaces where people already gather.

    Lensed in Nutley, Clifton and Montclair, the film for the “Jersey Spirit” holiday campaign uses a local cast of New Jerseyans to convey authenticity.

    “With this campaign, we wanted to bottle up the spirit of New Jersey during the holidays--the humor, the hustle, the heart,” said Tyler DeAngelo, chief creative officer at StrawberryFrog. “Every story told, from ordering Taylor Ham at a diner to sitting around Nonna’s table for the seven fishes, is a celebration of the traditions that make this state so uniquely vibrant. RWJBarnabas Health plays a central role in helping our communities live those long, connected, meaningful lives. This campaign celebrates that spirit with warmth, nostalgia and just the right amount of Jersey attitude.”

    In a joint statement The Hudson Dusters shared, “The holidays are the best time of the year in the tri-state. From the city decorated to a tee and everyone out in the streets bundled up to Jersey, where they decorate their homes and towns to the nines. The excitement is in the air at businesses, homes and diners. We loved creating an authentic spot for the folks of Jersey, some of the most prideful people in the country, who keep holiday tradition alive in a major way. We wanted the characters to be real. If you live in Jersey, you know them, they’re you, your neighbor, or at the diner down the block from you. We wanted it to be relatable and... Read More

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